PALM DESERT, Calif., June 10 /PRNewswire/ -- Best-selling skin care system
Proactiv Solution today announced its presenting sponsorship of one of today's
hottest pop stars, Jessica Simpson, on her summer "Reality Tour." Sure to be
one of this summer's top tickets, the 41-date nationwide concert tour is
scheduled to kick off June 4 in New Orleans and conclude in Paso Robles,
Calif. on August 1.
Proactiv Solution recently completed its debut concert sponsorship with
Alicia Key's participation in the "Ladies First" tour and is looking to build
on that success with Simpson's summer tour sponsorship. As with the Keys
sponsorship, the brand will receive significant exposure from concert
attendees and will broaden brand awareness to a whole new audience, with an
expected 600,000 concertgoers catching the pop star on her cross-country trek.
As part of the sponsorship, Proactiv Solution will participate in a
variety of activities in key markets, geared toward raising awareness for its
products and Simpson's support. Among these activities are:
* Proactiv Solution's extensive signage and visual branding throughout
the tour, which includes space in newspaper ads, radio and television
spots for the show, as well as a placement in the concert program.
* Local market product giveaways, including concert tickets through
* An interview with Simpson by Proactiv Solution user Vanessa Williams
that will highlight Simpsons' personal experience with acne and
Proactiv Solution. Spokesperson Williams will visit with Simpson
during the tour for a behind-the-scene look at her skincare regime.
Simpson was originally introduced to Proactiv Solution while on tour
nearly three years ago, and since then has trusted the brand for her skin care
needs, both at home and while on the road. In fact, she credits the benefits
of Proactiv Solution for helping raise her own confidence level.
"As a celebrity, fans expect to see something perfect in person, and when
they come face-to-face with you -- without airbrushing -- and you have acne
problems it's embarrassing," says Simpson. "Since I have started using
Proactiv my skin has been glowing and I finally do have the skin you see in
magazines, with no touch-ups required."
"Not only is Jessica Simpson embarking on one of the most highly
anticipated concert tours of the summer, she also uses Proactiv Solution both
at home and on tour," said Karen Barner, senior vice president of marketing
for Proactiv Solution. "Sponsoring Jessica's tour was a natural fit for the
brand. Jessica's willingness to be so open about her positive experience with
Proactiv Solution makes it easy for our customers to relate to her, and we are
excited to align ourselves with her summer tour."
Proactiv Solution is the culmination of five years of hands-on research by
two leading Stanford-trained dermatologists, Dr. Katie Rodan and Dr. Kathy
Fields. Proactiv Solution was launched in 1995. It was developed to help
alleviate the endless suffering and frustration for millions of people who are
faced with this problem. It was designed to not only treat acne, but to help
prevent blemishes before they occur. In addition to the three-step system,
Proactiv Solution has a complete line of products including concealers,
sunscreens and body washes to complement the core three-step system.
Honored in 2001 for Allure's Editors Choice Award and in 2003 for Allure's
Best of Beauty Award - Editors Choice for Best Acne Product, Proactiv Solution
remains a respected acne treatment in the beauty industry and beyond.
Additionally, the infomercials have been recognized by the Electronic
Retailing Association's ERA Awards for the past five years. In 2003, the
Direct Marketing Association Insert Media Council has also honored Guthy-
Renker(R) for its contribution to this medium. Proactiv Solution is
distributed by Guthy-Renker and can be purchased by calling (800) 950-4695 or
online at www.proactiv.com.
Established in 1988, Guthy-Renker is one of the world's largest television
response-driven companies with annual sales near $1 billion. It is known as
the leading producer of high-quality infomercials and products designed for
direct response television sales, with offices in Palm Desert, CA; Santa
Monica, CA; London; Beijing; Tokyo; New Zealand; and Sydney, Australia.
Guthy-Renker has a superior track record of customer satisfaction for
Originally launched as a television direct marketer by Co-CEOs Bill Guthy
and Greg Renker, the independently owned, vertically integrated company has
since broadened its focus into every area of electronic retailing, making
quality products available to U.S. and international consumers through
broadcast television, cable and satellite, as well as telemarketing, direct
mail, retail channels and Internet.
SOURCE Proactiv Solution