Jessica Simpson Puts Her Best Face Forward on Her Summer Concert Tour, Thanks to Sponsor Proactiv(R) Solution

Platinum-Selling Songstress Will Also Share Her Own

Proactiv Solution Success Story in New Television Program

Jun 10, 2004, 01:00 ET from Proactiv Solution

    PALM DESERT, Calif., June 10 /PRNewswire/ -- Best-selling skin care system
 Proactiv Solution today announced its presenting sponsorship of one of today's
 hottest pop stars, Jessica Simpson, on her summer "Reality Tour."  Sure to be
 one of this summer's top tickets, the 41-date nationwide concert tour is
 scheduled to kick off June 4 in New Orleans and conclude in Paso Robles,
 Calif. on August 1.
     Proactiv Solution recently completed its debut concert sponsorship with
 Alicia Key's participation in the "Ladies First" tour and is looking to build
 on that success with Simpson's summer tour sponsorship.  As with the Keys
 sponsorship, the brand will receive significant exposure from concert
 attendees and will broaden brand awareness to a whole new audience, with an
 expected 600,000 concertgoers catching the pop star on her cross-country trek.
     As part of the sponsorship, Proactiv Solution will participate in a
 variety of activities in key markets, geared toward raising awareness for its
 products and Simpson's support.  Among these activities are:
      *  Proactiv Solution's extensive signage and visual branding throughout
         the tour, which includes space in newspaper ads, radio and television
         spots for the show, as well as a placement in the concert program.
      *  Local market product giveaways, including concert tickets through
         radio promotions.
      *  An interview with Simpson by Proactiv Solution user Vanessa Williams
         that will highlight Simpsons' personal experience with acne and
         Proactiv Solution.  Spokesperson Williams will visit with Simpson
         during the tour for a behind-the-scene look at her skincare regime.
     Simpson was originally introduced to Proactiv Solution while on tour
 nearly three years ago, and since then has trusted the brand for her skin care
 needs, both at home and while on the road.  In fact, she credits the benefits
 of Proactiv Solution for helping raise her own confidence level.
     "As a celebrity, fans expect to see something perfect in person, and when
 they come face-to-face with you -- without airbrushing -- and you have acne
 problems it's embarrassing," says Simpson.  "Since I have started using
 Proactiv my skin has been glowing and I finally do have the skin you see in
 magazines, with no touch-ups required."
     "Not only is Jessica Simpson embarking on one of the most highly
 anticipated concert tours of the summer, she also uses Proactiv Solution both
 at home and on tour," said Karen Barner, senior vice president of marketing
 for Proactiv Solution.  "Sponsoring Jessica's tour was a natural fit for the
 brand.  Jessica's willingness to be so open about her positive experience with
 Proactiv Solution makes it easy for our customers to relate to her, and we are
 excited to align ourselves with her summer tour."
     Proactiv Solution is the culmination of five years of hands-on research by
 two leading Stanford-trained dermatologists, Dr. Katie Rodan and Dr. Kathy
 Fields.  Proactiv Solution was launched in 1995.  It was developed to help
 alleviate the endless suffering and frustration for millions of people who are
 faced with this problem.  It was designed to not only treat acne, but to help
 prevent blemishes before they occur.  In addition to the three-step system,
 Proactiv Solution has a complete line of products including concealers,
 sunscreens and body washes to complement the core three-step system.
     Honored in 2001 for Allure's Editors Choice Award and in 2003 for Allure's
 Best of Beauty Award - Editors Choice for Best Acne Product, Proactiv Solution
 remains a respected acne treatment in the beauty industry and beyond.
 Additionally, the infomercials have been recognized by the Electronic
 Retailing Association's ERA Awards for the past five years.  In 2003, the
 Direct Marketing Association Insert Media Council has also honored Guthy-
 Renker(R) for its contribution to this medium.  Proactiv Solution is
 distributed by Guthy-Renker and can be purchased by calling (800) 950-4695 or
 online at
     About Guthy-Renker
     Established in 1988, Guthy-Renker is one of the world's largest television
 response-driven companies with annual sales near $1 billion.  It is known as
 the leading producer of high-quality infomercials and products designed for
 direct response television sales, with offices in Palm Desert, CA; Santa
 Monica, CA; London; Beijing; Tokyo; New Zealand; and Sydney, Australia.
 Guthy-Renker has a superior track record of customer satisfaction for
 15 years.
     Originally launched as a television direct marketer by Co-CEOs Bill Guthy
 and Greg Renker, the independently owned, vertically integrated company has
 since broadened its focus into every area of electronic retailing, making
 quality products available to U.S. and international consumers through
 broadcast television, cable and satellite, as well as telemarketing, direct
 mail, retail channels and Internet.

SOURCE Proactiv Solution