PALM DESERT, Calif., June 10 /PRNewswire/ -- Best-selling skin care system Proactiv Solution today announced its presenting sponsorship of one of today's hottest pop stars, Jessica Simpson, on her summer "Reality Tour." Sure to be one of this summer's top tickets, the 41-date nationwide concert tour is scheduled to kick off June 4 in New Orleans and conclude in Paso Robles, Calif. on August 1. Proactiv Solution recently completed its debut concert sponsorship with Alicia Key's participation in the "Ladies First" tour and is looking to build on that success with Simpson's summer tour sponsorship. As with the Keys sponsorship, the brand will receive significant exposure from concert attendees and will broaden brand awareness to a whole new audience, with an expected 600,000 concertgoers catching the pop star on her cross-country trek. As part of the sponsorship, Proactiv Solution will participate in a variety of activities in key markets, geared toward raising awareness for its products and Simpson's support. Among these activities are: * Proactiv Solution's extensive signage and visual branding throughout the tour, which includes space in newspaper ads, radio and television spots for the show, as well as a placement in the concert program. * Local market product giveaways, including concert tickets through radio promotions. * An interview with Simpson by Proactiv Solution user Vanessa Williams that will highlight Simpsons' personal experience with acne and Proactiv Solution. Spokesperson Williams will visit with Simpson during the tour for a behind-the-scene look at her skincare regime. Simpson was originally introduced to Proactiv Solution while on tour nearly three years ago, and since then has trusted the brand for her skin care needs, both at home and while on the road. In fact, she credits the benefits of Proactiv Solution for helping raise her own confidence level. "As a celebrity, fans expect to see something perfect in person, and when they come face-to-face with you -- without airbrushing -- and you have acne problems it's embarrassing," says Simpson. "Since I have started using Proactiv my skin has been glowing and I finally do have the skin you see in magazines, with no touch-ups required." "Not only is Jessica Simpson embarking on one of the most highly anticipated concert tours of the summer, she also uses Proactiv Solution both at home and on tour," said Karen Barner, senior vice president of marketing for Proactiv Solution. "Sponsoring Jessica's tour was a natural fit for the brand. Jessica's willingness to be so open about her positive experience with Proactiv Solution makes it easy for our customers to relate to her, and we are excited to align ourselves with her summer tour." Proactiv Solution is the culmination of five years of hands-on research by two leading Stanford-trained dermatologists, Dr. Katie Rodan and Dr. Kathy Fields. Proactiv Solution was launched in 1995. It was developed to help alleviate the endless suffering and frustration for millions of people who are faced with this problem. It was designed to not only treat acne, but to help prevent blemishes before they occur. In addition to the three-step system, Proactiv Solution has a complete line of products including concealers, sunscreens and body washes to complement the core three-step system. Honored in 2001 for Allure's Editors Choice Award and in 2003 for Allure's Best of Beauty Award - Editors Choice for Best Acne Product, Proactiv Solution remains a respected acne treatment in the beauty industry and beyond. Additionally, the infomercials have been recognized by the Electronic Retailing Association's ERA Awards for the past five years. In 2003, the Direct Marketing Association Insert Media Council has also honored Guthy- Renker(R) for its contribution to this medium. Proactiv Solution is distributed by Guthy-Renker and can be purchased by calling (800) 950-4695 or online at www.proactiv.com. About Guthy-Renker Established in 1988, Guthy-Renker is one of the world's largest television response-driven companies with annual sales near $1 billion. It is known as the leading producer of high-quality infomercials and products designed for direct response television sales, with offices in Palm Desert, CA; Santa Monica, CA; London; Beijing; Tokyo; New Zealand; and Sydney, Australia. Guthy-Renker has a superior track record of customer satisfaction for 15 years. Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently owned, vertically integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as telemarketing, direct mail, retail channels and Internet.
SOURCE Proactiv Solution