Jillian Michaels Partners with Curves to Launch Cutting-Edge Workouts to Increase Strength and Kick Start Weight Loss Partnership Marks the Next Evolution of Curves
WOODWAY, Texas, Nov. 7, 2013 /PRNewswire/ -- Curves International, Inc., (http://www.curves.com/) the largest chain of fitness centers for women in the world, today announced it has teamed up with America's health and wellness expert Jillian Michaels to launch Curves Workouts with Jillian Michaels – cutting-edge total body workouts that feature the Curves Circuit strength training machines in conjunction with functional bodyweight-based exercises that ramp up metabolism and transform physique. The workouts boost intensity, build strength, burn fat and prevent plateaus.
Just in time for those looking to kick start their weight loss in the new year, Curves Workouts with Jillian Michaels will roll out in January 2014 at participating Curves clubs across the U.S. and Canada. The program will be refreshed frequently with 12 new functional moves introduced each month throughout 2014. This new partnership also marks the next evolution of Curves and further cements the company as a leader in the fitness and weight loss category.
"I am so thrilled to be partnered with Curves to provide women with the tools necessary to take control of their health," said Jillian Michaels, America's health and wellness expert. "Curves is everywhere – so now my program is accessible, effective and affordable. The workouts I've developed with Curves incorporate the most innovative, state-of-the-art fitness techniques to build lean muscle, amp up metabolism and kick start weight loss. Combined with the power of the Curves Circuit with a trained Coach, women will get the results they want."
The new Curves Workouts with Jillian Michaels are designed for women at every fitness level and include simple modifications for each movement. Metabolic conditioning exercises will be done in between each strength machine within the Curves Circuit, all within a 30-minute class. Curves Coaches have been trained to deliver the moves and are in every Circuit to ensure safety and effectiveness. Class times for the Curves Workouts with Jillian Michaels will vary by location.
"Jillian epitomizes the next evolution of Curves. For years we have stood for fitness and now also effective weight loss, both of which Jillian is known for, and we know Jillian's cutting-edge workouts will help women achieve their health goals. We are looking forward to amplifying our Curves Circuit with innovative workouts with a trained Coach for everyone," said Mike Raymond, chief marketing officer for Curves International, Inc. "Additionally, this is just the beginning of the 'new' Curves as we plan to launch several exciting programs and tools for members in the coming year."
Also available at Curves Clubs is Curves Complete. With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves Fitness program (30 minute Circuit with a Coach), a customizable meal plan and one-on-one coaching and support.
About Curves International, Inc.
Curves International, Inc. is the largest chain of fitness centers for women in the world and is famous for its 30-minute Circuit with a Coach that works every major muscle group with strength training, cardio and stretching. The new Curves Workouts with Jillian Michaels offer cutting-edge total body workouts that feature the Curves strength training machines in conjunction with functional bodyweight-based exercises that ramp up metabolism and transform physique. With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, a customizable meal plan and one-on-one coaching and support. Backed by extensive research, Curves Complete has been shown to reduce fat, increase lean muscle, boost metabolism and help dieters lose weight and maintain weight loss. Each Curves Complete Coach has completed a certification program developed in conjunction with Cleveland Clinic, one of the most respected hospitals in the country. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information please visit curves.com.
About Empowered Media
Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy. America's premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and popular television personality. Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness. Michaels' newest book, SLIM FOR LIFE: MY INSIDER SECRETS TO SIMPLE, FAST, AND LASTING WEIGHT LOSS is available now wherever books are sold. For more information about Jillian Michaels please visit www.jillianmichaels.com.
SOURCE Curves International, Inc.