TEL AVIV, Israel, Dec. 17 /PRNewswire/ -- WinBuyer, the leading provider of Onsite Comparative Pricing (OCP) solutions, has announced two significant appointments to its board of directors. Avichay Nissenbaum, co-founder of Yedda, Inc. and Vice President at AOL, has been appointed Chairman of the Board and James Flach of Accel Partners and former Walmart.com CEO has joined as a Member of the Board.

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Mr. Nissenbaum has over 20 years of international experience in the software and internet industries, in conjunction with leadership positions in management, sales, business development, marketing, and operations. He is the chief executive officer and co-founder of Yedda, Inc. an AOL company, and a vice president at AOL. Prior to Yedda, Avichay co-Founded SmarTeam (Acquired by Dassault Systemes). In addition to his position on WinBuyer's Board of Directors, Nissenbaum serves as a board member for Incredimail, and advises and helps several startups and entrepreneurs.

"Avichay is one of the first successful internet entrepreneurs in Israel. The experience and market insights Avichay has gained, both as a serial entrepreneur and through his various executive roles in Internet and new media companies, will provide a solid foundation for the strategic growth of WinBuyer. We are thrilled to have him on board," says Ori Israely, Managing Director, Giza Venture Capital.

Jim Flach has held a wide range of positions in the communications and software industries over the course of the past thirty years. A partner with Accel for ten years, he was formerly Chairman of Agile Networks (Lucent), Netlink (Cabletron), Sentient Networks (Cisco), Teleos Communications (Madge Networks), and Vivo Software. Jim has served as CEO of Terraspring, Teleos, Bandwidth9, Hybrid Networks, Redback Networks, and Sentient Networks. He also serves on the boards of Bandwidth9, CenterBeam, GoDigital Telecommunications, Hybrid Networks, P-Cube, Primarion, Vertical Networks, and Terraspring. Jim also has vast retail experience as the former CEO of Walmart.com and the head of the Intel retail division.

"Jim's decision to join the board will ensure WinBuyer continues to benefit from a diversity of experience and opinions," says Isaac Hillel , Managing General Partner, Pitango Venture Capital. "Jim's leadership experience at such well known companies such as Walmart.com, Intel, and Accel along with his proven leadership skills, broad management experience in established companies, and reputation as an independent thinker will provide a significant contribution in helping WinBuyer achieve its goals."

About WinBuyer

WinBuyer develops value-added monetization solutions that allow online retailers to enhance site profitability by offering consumer-relevant information at the point of sale. WinBuyer's initial monetization product, an Onsite Comparative Pricing (OCP) application, enables retailers to accelerate consumer purchasing behavior by embedding comparative shopping information into a retailer's product detail page. With OCP, over 200 merchants are realizing the benefits of increased sales conversion, greater average order size, improved site stickiness and enhanced consumer confidence. WinBuyer was founded in 2005 and is headquartered in Tel Aviv, Israel, with offices in Scottsdale, Arizona and London, England. For additional information on WinBuyer, inc. please contact press@winbuyer.com or visit the WinBuyer website www.winbuyercorp.com

SOURCE WinBuyer

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