- Former Leo Burnett Executive to Further Strengthen Firm's Creative Function -

CHICAGO, Feb. 14, 2012 /PRNewswire/ -- Weber Shandwick today announced leading creative expert Jim Paul has joined the firm as executive creative director.  Paul has nearly two decades of experience and joins from Leo Burnett/Arc Worldwide, where he served as creative director and vice president. 

At Weber Shandwick, Paul will be responsible for designing innovative, multi-platform campaigns for the firm's global client base, advising on brand's creative approaches and providing guidance to clients as they develop creative strategies. He will be based in the firm's Chicago office, a consumer marketing hub, and focus on building breakthrough campaigns for the key food, consumer technology, personal care and packaged goods clients.  

Paul joins Weber Shandwick's growing creative/planning team, which includes Chief Creative Officer Josh Rose, formerly of Deutsch Los Angeles, Josh Gilbert, head of strategy, and Peter Gay, creative director for healthcare. The firm is aggressively building a strong bench of diverse creative talent across North America to continue to deliver big ideas and breakthrough campaigns across all media.

As Creative Director at Leo Burnett/Arc Worldwide, Paul was the creative lead across multiple agency partners and disciplines for the Whirlpool Corp. account, launching Maytag's first non-repairman-centric campaign, "What's Inside Matters." Throughout his career, he has delivered award-winning ideas and worked with iconic brands including Blackberry, Coca-Cola, Children's Memorial Hospital, Capitol One, Gatorade, LPGA, Tostitos, and Tropicana, among others.

"Ideas are at the cornerstone of everything we do," said Gail Heimann, Weber Shandwick's global vice chair. "Jim will be focused on building powerful, breakthrough ideas that transcend platforms and channels to deliver for our clients and raise the bar in our industry."

About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 81 countries around the world. The firm's success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an 'Agency of the Decade' by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR News, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous 'best place to work' awards around the world. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

 

 

 

 

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