JMPR was selected due to its 39 years of relevant experience in the automotive, aftermarket and consumer product industries, as well as its relationships with key industry decision makers. JMPR will be responsible for communicating the benefits of key Prestone products, planning major events and promoting the brand. JMPR will also implement multiple programs on behalf of the brand, including media outreach campaigns.
"We're thrilled to represent such an iconic aftermarket brand," said JMPR President Joseph Molina. "Prestone's long history in the marketplace proves its commitment to quality products and consumers' loyalty to them. We think the partnership of two companies dedicated to quality and innovation is the perfect combination."
"With an ever-growing lineup of innovative automotive solutions, we want to ensure our core audience stays up-to-date while expanding our reach to new auto enthusiasts and DIYers," said Steven Clancy, President of Prestone. "We're certain with such a breadth of experience and expansive contacts, JMPR will successfully engage all of our target audiences."
About JMPR Public Relations
JMPR Public Relations, Inc. is based in Los Angeles and is a leading transportation and consumer lifestyle public relations agency. Select current JMPR clients include Bugatti Automobiles, Infiniti, Airstream Trailers, the Amelia Island Concours d'Elegance, AMA Pro Flat Track, Royal Purple, 3M Auto, The Los Angeles Auto Show and Meguiar's, Inc.
Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com.
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SOURCE JMPR Public Relations, Inc.