WOODLAND HILLS, Calif., May 30 /PRNewswire/ -- JMPR Public Relations today announced that Sports Afield magazine has retained the automotive and lifestyle public relations agency. Sports Afield, "America's Original Outdoor Journal," was founded in 1887 by Denver's Claude King as an eight-page "Journal for Gentlemen." Based in North Hollywood, California, it is targeted to the outdoor sports enthusiast market and has been nominated for more National Magazine Awards than any other outdoor title. The magazine was recently purchased by publishing magnate Robert E. Petersen and will be relaunched with the August 2000 issue in an effort to return the magazine to its 'original' grassroots niche format by modifying its editorial package with a strong focus on comprehensive hunting and fishing coverage. JMPR will assist Sports Afield's marketing and management team in the promotion of the publication to the outdoor, firearms, and publishing trade and consumer media. JMPR, Inc. (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide range of automotive and lifestyle industries, including Meguiar's Inc., Rolls-Royce & Bentley Motor Cars, Hagerty Classic Insurance, Lee Iacocca's EV Global Motors Company, LoJack of California, Budget EV Rental Cars, Nakamichi of North America, Robb Report Magazine, and the Specialty Equipment Market Association (SEMA).
SOURCE JMPR Public Relations