Kingsford(R) Charcoal Partners with ESPN for First-Ever Tailgate Week,

Bringing Fans the Chance to Win Prizes and Learn Game-Day Strategies from

Football and Grilling Greats

    OAKLAND, Calif., Aug. 27 /PRNewswire/ -- World champion quarterback Joe
 Theismann and champion pitmaster Chris Lilly this season will be on the
 virtual sidelines coaching sports fans who host friends and families at
 backyard tailgate parties.
     Tailgate Week, created by Kingsford(R) charcoal and ESPN, pairs the
 season's biggest college football games with recipes created by Theismann
 and Lilly that incorporate foods and flavors native to the schools' states.
 For example, tailgaters can enjoy the sweet smell of the grill and the
 orange glow of the coals by grilling Lilly's Tennessee Dry Rub Ribs when
 the home team takes on their biggest rivals this year.
     "Tailgating is one of my favorite football season traditions and
 hosting people in my own backyard is just as fun as grilling in the parking
 lot, if not more," said Theismann, who adds to the fun at his parties by
 making good use of his backyard to encourage a halftime game of tag
 football.
     While 60,000 fans might fill a stadium to watch a game, millions more
 watch from the friendly confines of their own home. And grilled food is the
 perfect complement to watching sports, making this pigskin partnership one
 of football season's hottest match ups, especially for those that choose to
 tailgate at home. In fact, the most popular place to grill is at home with
 94 percent of charcoal grillers grilling right in their own "home field"
 and nearly one out of every four (38 percent) continuing to grill through
 the fall football season(1).
     "I like to encourage a little friendly competition at my backyard
 tailgates -- especially on game days that include big rivalries," said
 Lilly. "What better way to fire up team spirit than by incorporating
 charcoal grilling recipes that represent each of the competing teams into
 your menu?"
     After all, tailgating is not a spectator sport, especially when fans
 bring the action home to their own backyards where family and friends
 gather around the grill to enjoy smoky flavors. To honor at-home
 tailgaters, Kingsford will provide enthusiasts with the chance to win a
 $5,000 Backyard Upgrade and Kingsford(R) Racing Dream Day as part of the
 "Go-To Play Challenge" contest. The grand prize package includes everything
 needed for throwing the ultimate game-day party, including a large
 Kingsford(R) console grill, an assortment of grilling accessories and
 ESPN-branded tailgating products, as well as a VIP trip for four to the
 Homestead-Miami Speedway Busch Series-NASCAR Race Nov. 16-18, 2007, with
 travel accommodations, airfare, pit passes and the opportunity to serve as
 the pit crew chef.
     "We're hoping our partnership with ESPN will score big with grilling
 enthusiasts," said Natalie Barber, Associate Marketing Manager for
 Kingsford. "Tailgating season isn't just about football -- racing,
 basketball, baseball and soccer seasons are all good reasons to keep the
 charcoal grill going throughout the year. In fact, gameday is the perfect
 excuse to spend time with family and friends."
     Fans can enter the "Go-To Play Challenge" contest by submitting their
 favorite Go-To Play recipe, when they visit MealsTogether.com or ESPN.com
 (keyword Kingsford) Aug. 27 through Sept. 20, 2007. The top five Go-To
 Plays will compete in the playoffs, where ESPN Web site visitors will
 select the contest winners by voting for the tailgating MVP Sept. 22
 through Oct. 8. Each week of the contest and subsequent voting (Aug. 27
 through Oct. 8), fans also can enter to win the "Weekly Grills 'N Thrills
 Giveaway" sweepstakes where 35 entrants will be selected to win a
 Kingsford(R) Grill Pack, including an "ESPN Gameday Gourmet" cookbook,
 Kingsford(R) kettle grill, Kingsford(R) grilling accessories and a year's
 supply of Kingsford(R) charcoal.
     For more details about the "Go-To Play Challenge" contest and the
 "Weekly Grills 'N Thrills Giveaway" sweepstakes along with recipes and real
 tips from real grillers, visit http://www.MealsTogether.com. This unique
 Web site unites four Clorox brands -- Hidden Valley(R), KC Masterpiece(R),
 Kingsford(R) and Glad(R) -- in an effort to promote family togetherness.
 Each brand brings an important element of family dining to the table, and
 the Web site features a holistic experience that stimulates, inspires and
 enables families to create quality times together at home.
     The Clorox Company
     The Clorox Company is a leading manufacturer and marketer of consumer
 products with fiscal year 2006 revenues of $4.6 billion. Clorox markets
 some of consumers' most trusted and recognized brand names, including its
 namesake bleach and cleaning products, Armor All(R) and STP(R) auto-care
 products, Fresh Step(R) and Scoop Away(R) cat litter, Kingsford(R)
 charcoal, Hidden Valley(R) and K C Masterpiece(R) dressings and sauces,
 Brita(R) water-filtration systems, and Glad(R) bags, wraps and containers.
 With 7,600 employees worldwide, the company manufactures products in more
 than two dozen countries and markets them in more than 100 countries.
 Clorox is committed to making a positive difference in the communities
 where its employees work and live. Founded in 1980, The Clorox Company
 Foundation has awarded cash grants totaling more than $66.3 million to
 nonprofit organizations, schools and colleges; and in fiscal 2006 alone
 made product donations valued at $6 million. For more information about
 Clorox, visit http://www.TheCloroxCompany.com.
     The Kingsford Products Company, LLC
     The Kingsford Products Company, LLC is a subsidiary of The Clorox
 Company, headquartered in Oakland, Calif. Clorox is a leading manufacturer
 and marketer of consumer products with fiscal year 2006 revenues of $4.6
 billion. With 7,600 employees worldwide, the company manufactures products
 in two dozen countries and markets them in more than 100 countries. For
 more information about Clorox, visit http://www.TheCloroxCompany.com.
     (1) Source: Clorox Segmentation Study / Cannondale; HPBA
 
 

SOURCE Kingsford Products Company, LLC