Joe's Crab Shack Expands Menu Offerings Restaurant Concept Building on Past Success By Adding Exciting New Menu

Items and Moving Back to Its Roots



    HOUSTON, Jan. 25 /PRNewswire/ -- Joe's Crab Shack today announced an
 expanded menu of grilled seafood and non-seafood offerings, including more
 salads and sandwiches along with its plan to eliminate trans fat. The
 expanded dining options follow the acquisition of Joe's in November 2006
 from Landry's Restaurants, Inc. The new ownership group is dedicated to
 building on Joe's Crab Shack's reputation for great food, upbeat service
 and a unique beach atmosphere, by addressing the changing desires of
 consumers.
     Among the exciting additions to the menu are a Pesto Chicken Baguette,
 Buffalo Chicken Wrap, Pacific Coast Fish Wrap, Blackened Mahi Sandwich,
 Buffalo Chicken Salad and Island Chicken Salad among a wider selection of
 salads, burgers, steaks, grilled seafood and other dishes. Joe's also has
 improved the affordability and attractiveness of its renowned crab
 offerings, including steamed King, Snow, and Dungeness crabs. Joe's will
 also be introducing several island-themed alcoholic beverages, as well as
 non-alcoholic smoothies.
     "New ownership brings new ideas, energy, and the resources necessary to
 position Joe's Crab Shack for tremendous success in the years to come,"
 said Michael Flanagan, Senior Vice President -- Concept of Joe's Crab
 Shack. "We are excited and energized by the range of changes and
 enhancements that we believe will make Joe's Crab Shack the place families,
 couples and large groups come for great food in a relaxed environment on
 any occasion."
     Joe's Crab Shack was established in Houston in 1994. Today the brand
 includes a national chain of 120 restaurants in 28 states featuring a
 festive, but laid-back atmosphere. Many of the locations are on waterfront
 property with large patio seating areas. Built to resemble an old
 beachfront restaurant, Joe's will continue to explore new grilled and
 steamed dishes and a wider beverage selection traditionally enjoyed by
 people during relaxing waterside outings.
     "Our vision is to provide a truly great dining experience as we
 continue to build this unique restaurant concept," said Flanagan. "We are
 working diligently to understand the needs of current and prospective
 customers and are testing new menu items and atmospheric enhancements that
 we believe will further invigorate and differentiate the Joe's Crab Shack
 experience."
     Joe's Crab Shack serves a varied menu that includes seafood, salads,
 burgers and sandwiches, steaks, chicken, pastas and a wide assortment of
 beverages in a carefree, beach and waterside atmosphere. Joe's Crab Shack
 Holdings, Inc. was purchased in late 2006. For more information about Joe's
 or to find a restaurant near you visit www.joescrabshack.com.
 
 

SOURCE Joe's Crab Shack

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