SEATTLE, Sept. 6, 2017 /PRNewswire/ -- JOE'S Jeans and Silver Jeans Co.™ are the latest denim brands to ink partnership deals with Fitcode, a fashion-data company that specializes in women's denim.
The Fitcode fit experience will integrate on joesjeans.com and silverjeans.com, allowing consumers to take the Fitcode fit quiz and shop personalized style recommendations for their unique body types.
The brands' Fitcode integrations are slated to go live later this month—just in time to help their customers shop with confidence for new fall styles and silhouettes.
For the denim brands, the partnership promises to drive sales and engagement. Fitcode's results from past partner integrations demonstrate that consumers are at least three times more likely to purchase using Fitcode.
"After seeing the results from the Fitcode integration on our jagjeans.com site, this decision was simple," says Mike G Girardin, Director of E-Commerce at Silver Jeans Co.™ and JAG Jeans, an existing Fitcode partner. "Users converted at four times their normal rate. Fitcode took care of all the heavy lifting, and of all the technical integrations we've done to date, this was by far the easiest."
Fitcode previously integrated with Hudson Jeans in fall 2016, JAG Jeans in February 2017, and AG in April 2017.
Based in Seattle, Fitcode is a fashion data company that enhances the shopping experience by focusing on fit, not size. By women and for women, Fitcode helps ladies of all shapes and sizes shop with confidence to find great-fitting denim that they love—and helps retailers and brands convert browsers into confident buyers while increasing sales and inventory efficiency. www.fitcode.com