John Thomas Financial, Inc. Raises $12 Million in Private Financing for AMBER Ready, Inc.

06 May, 2009, 10:22 ET from AMBER Ready, Inc.

ROCKAWAY, N.J., May 6 /PRNewswire/ -- AMBER Ready, Inc. today announced that it has raised $12 million in a private financing. New York City-based John Thomas Financial, Inc. (JTF), which has served as AMBER Ready's exclusive investment banker since June 2008, was the placement agent for the transaction. The proceeds will support continued commercialization of the Company's AMBER Ready II Child Safety Initiative, created to empower parents nationwide with the tools necessary to significantly reduce the lapse of time between when a child is determined missing and when an AMBER Alert is triggered by local law enforcement.

Thomas Belesis, Founder and CEO of John Thomas Financial, stated, "I am enormously proud that John Thomas has the ability to leverage the strength and reputation of the firm's resources to enable our talented sales force to raise essential capital AMBER Ready needs to educate parents on the immense importance and value of being AMBER Ready. When giving consideration to prevailing market challenges, the success of this private offering certainly attests to the fact that our investors agree that the AMBER Ready Program may materially improve the effectiveness of the current AMBER Alert System and create a powerful new and proactive standard for protecting our nation's children."

According to a 2005 CRS Report for Congress, research revealed that most abducted children murdered by their kidnappers are killed within three hours of the abduction. Prompt response to child abductions is therefore deemed critical. Law enforcement is encouraged to send out an alert if circumstances indicate that the child is in harm's way, if they have sufficient descriptive information about the child and/or the abductor for an alert, and if they believe that the immediate broadcast of an alert will help to locate the child.

AMBER Ready will announce the national launch of its technology at a press conference to be held at 10:00 AM ET on May 14, 2009, at the National Press Club in Washington, D.C.

Kai Patterson, Chairman and CEO of AMBER Ready, stated, "We cannot thank the capable and talented investment banking and sales teams at John Thomas Financial enough for their ongoing financial support of our important mission. What's more, through participation in this equity offering, JTF's clients are voicing their confidence in AMBER Ready's ability to help protect to children from the clutches of child predators that may be intent on harming them. We appreciate the enthusiastic votes of support and intend to work around the clock to optimize market awareness and broad adoption of AMBER Ready II."

About John Thomas Financial, Inc.

John Thomas Financial, member of the FINRA and SIPC, is an independent broker dealer and investment banking firm headquartered in New York City's Wall Street district, with a growing network of branch offices throughout the country. Emphasizing a client-centric approach to managing all aspects of its business, the firm offers a full complement of retail brokerage and corporate advisory services tailored to the unique needs of its clients. For more information on the firm, please visit www.johnthomasbd.com.

About AMBER Ready, Inc.

AMBER Ready, Inc. has pioneered the nation's first wireless program enabling parents to securely store their child's identity information within their wireless phone and providing the technology platform for police to disseminate an alert from a parents' wireless phone immediately upon a child being abducted or found to be missing. Through the wireless transmission of stored photographs and descriptive data by police as a Be-On-the-Look-Out (BOLO) or as an official AMBER Alert, the AMBER Ready Program is expected to dramatically reduce the average time between determining a child is missing and the commencement of a meaningful search by local law enforcement, thus significantly improving the odds for rapid recovery. In anticipation of pursuing a public listing in the future, the Company has engaged the firm of John Thomas Financial as its investment banking firm. For more information, please visit www.AMBERReady.com.

SOURCE AMBER Ready, Inc.



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