Johnnie Walker and Rolling Stone to Host Official After-Party for 2007 Latin Recording Academy Person of the Year

    NEW YORK, Nov. 2 /PRNewswire/ -- Johnnie Walker, the world's leading
 Scotch whisky brand, is partnering with Rolling Stone Magazine to stage a
 star-studded celebration in Las Vegas on Wednesday, November 7th in honor
 of Juan Luis Guerra, the four-time Latin GRAMMY(R) winning artist and this
 year's Latin Recording Academy Person of the Year. Guerra and dozens of
 Latin celebrities will arrive on the lavish red carpet outside Pure
 Nightclub in Caesar's Palace, one of Las Vegas' hottest nightclubs,
 immediately following The Latin Recording Academy(R) Person of the Year
 tribute dinner.
     Johnnie Walker has established itself as a major player in the world of
 Hispanic entertainment, having hosted after parties for events such as the
 Latin GRAMMY(R) Awards and NCLR ALMA Awards. With world class DJ's,
 signature Johnnie Walker cocktails and elegant decor, these exclusive
 gatherings attract Latin actors, musicians, television personalities, and
 other VIP's.
     "Johnnie Walker has a long tradition of honoring Hispanic artists and
 musicians like Juan Luis Guerra," said Bill Topf, Vice President, Scotch
 and Irish Whisky. "These celebrities not only entertain millions of people
 around the world, but they enhance their art, contribute to their
 communities and embody the ideals of personal progress."
     The makers of Johnnie Walker have one of the strictest marketing codes
 in the industry, and incorporate social responsibility elements into
 everything they do. Among other efforts, Johnnie Walker will provide
 several deluxe limousine buses for guests to safely travel to and from the
 gala dinner at Mandalay Bay and after party at PURE Nightclub. Johnnie
 Walker is also distributing branded bottles of water at the party and on
 the limousine bus.
     At the gala dinner preceding the party, an executive of Johnnie Walker
 will present Guerra with a $25,000 check for his charity, Fundacion Juan
 Luis Guerra, which provides valuable resources to underprivileged
 communities in his native Dominican Republic. The foundation supports
 orphans and abandoned children, gives loans to children's hospitals and
 churches, and offers financial aid for various types of much-needed
 surgical procedures.
     Guerra is one of the most internationally-recognized Latin music stars.
 He is known across the world for his infectious fusion-laced renditions of
 merengue and bachata, delivered by one of the tightest live bands in the
 Spanish speaking world. Over the course of 25 years he has sold nearly 15
 million albums, filled stadiums and coliseums around the globe, and amassed
 an impressive arsenal of awards.
     Guerra will be the eighth Latin musician to receive this award, joining
 an esteemed list of previous honorees: Ricky Martin, Jose Jose, Carlos
 Santana, Gilberto Gil, Vicente Fernandez, Julio Iglesias, and Emilio
 Estefan.
     Latin celebrities and VIP attendees will be in Las Vegas throughout the
 week of November 5th for the Latin GRAMMY(R) Awards and related
 festivities. The Latin Recording Academy Person of the Year Award is one of
 the most prestigious events during Latin GRAMMY(R) Week.
     About Johnnie Walker(R)
     Johnnie Walker(R) is the world's most powerful whisky brand. Its
 portfolio features five award-winning whiskies -- Red Label(R), Black
 Label(R), Green Label(R), Gold Label(R), and Blue Label(R) -- imported and
 distributed in the United States by Diageo North America. At the 2007 San
 Francisco World Spirits Competition, The Johnnie Walker Blue Label
 Anniversary Pack created to honor the 200th birthday of founder and
 original blender John Walker was named "Best Blended Scotch" and Green
 Label was named "Best Blended Malt Scotch," its second year receiving the
 double gold medal. More than 4 bottles of Johnnie Walker are consumed every
 second, and more than 120 million bottles are sold every year in more than
 200 countries. The product line covers a broad range of occasions for the
 whisky drinker from every day to special moments. The five premium brands
 represent a range of prices and tastes that share a remarkable 180-year
 history and a commitment to quality. Additional information about Johnnie
 Walker may be found at www.johnniewalker.com.
     Please Drink Responsibly.
     About The Latin Recording Academy
     The Latin Recording Academy is an international, membership-based
 organization comprised of Spanish- and Portuguese-speaking recording
 artists, musicians, songwriters, producers and other creative and technical
 recording professionals. The organization is dedicated to improving the
 quality of life and cultural condition for Latin music and its makers. In
 addition to producing the Latin GRAMMY Awards to honor excellence in the
 recorded arts and sciences, The Latin Recording Academy provides
 educational and outreach programs for the Latin music community. For more
 information about The Latin Recording Academy, please visit www.grammy.com.
     About Rolling Stone
     Rolling Stone has been the leading voice of music and popular culture
 since its inception 40 years ago. The magazine features the latest in music
 reviews, in-depth interviews, hard-hitting political commentary and award-
 winning investigative journalism. Rolling Stone provides all the news that
 fits to 14 million readers every two weeks.
 
 

SOURCE Johnnie Walker