NEW BRUNSWICK, N.J., March 2 /PRNewswire/ -- Johnson & Johnson (NYSE: JNJ)
has acquired BabyCenter, Inc., from eToys, Inc. (Nasdaq: ETYS).
BabyCenter.com (http://www.babycenter.com), serving expectant and new
mothers and fathers, is the largest and best-known online parenting resource.
The BabyCenter family of Web sites also includes ParentCenter.com
(http://www.parentcenter.com) and BabyCentre.co.uk
"BabyCenter and Johnson & Johnson share a commitment to help parents raise
healthy kids," said Mari Baker, General Manager of BabyCenter. "This
acquisition provides BabyCenter with the ability to continue to grow and
expand our services to the millions of parents who rely on BabyCenter in the
United States and abroad."
"Johnson & Johnson was attracted to the superior content and personalized
relationship that BabyCenter, as the leading online parenting brand, has
created with millions of parents from conception through childhood," said
Christian Koffmann, Worldwide Chairman, Consumer and Personal Care Group,
Johnson & Johnson.
BabyCenter's advertising business and all other site activity, including
thousands of health and parenting articles, weekly e-mail newsletters, and its
vibrant online community, will continue to operate independently. The
BabyCenter Store was not a part of the transaction, and will be temporarily
Throughout its three-year history, BabyCenter has received numerous awards
for its Web site and services. It was ranked as the Web site with the highest
customer loyalty according to the first-ever Dialscore(TM) study.
BabyCenter will be part of Johnson & Johnson Consumer Companies, Inc. It
will remain based in San Francisco, CA. BabyCenter expects to retain and add
to the current staff.
The purchase was an all cash transaction valued at approximately
Johnson & Johnson, with approximately 98,500 employees, is the world's
most comprehensive and broadly-based manufacturer of health care products, as
well as a provider of related services, for the consumer, pharmaceutical and
professional markets. Johnson & Johnson has 194 operating companies in
51 countries around the world, selling products in more than 175 countries.
SOURCE Johnson & Johnson