Johnson & Johnson Acquires BabyCenter From eToys, Inc. Leading Online Destination for Parents Plans for Continued Expansion of Operations

Mar 02, 2001, 00:00 ET from Johnson & Johnson

    NEW BRUNSWICK, N.J., March 2 /PRNewswire/ -- Johnson & Johnson (NYSE:   JNJ)
 has acquired BabyCenter, Inc., from eToys, Inc. (Nasdaq:   ETYS). (, serving expectant and new
 mothers and fathers, is the largest and best-known online parenting resource.
 The BabyCenter family of Web sites also includes
 ( and
     "BabyCenter and Johnson & Johnson share a commitment to help parents raise
 healthy kids," said Mari Baker, General Manager of BabyCenter.  "This
 acquisition provides BabyCenter with the ability to continue to grow and
 expand our services to the millions of parents who rely on BabyCenter in the
 United States and abroad."
     "Johnson & Johnson was attracted to the superior content and personalized
 relationship that BabyCenter, as the leading online parenting brand, has
 created with millions of parents from conception through childhood," said
 Christian Koffmann, Worldwide Chairman, Consumer and Personal Care Group,
 Johnson & Johnson.
     BabyCenter's advertising business and all other site activity, including
 thousands of health and parenting articles, weekly e-mail newsletters, and its
 vibrant online community, will continue to operate independently.  The
 BabyCenter Store was not a part of the transaction, and will be temporarily
     Throughout its three-year history, BabyCenter has received numerous awards
 for its Web site and services.  It was ranked as the Web site with the highest
 customer loyalty according to the first-ever Dialscore(TM) study.
     BabyCenter will be part of Johnson & Johnson Consumer Companies, Inc.  It
 will remain based in San Francisco, CA.  BabyCenter expects to retain and add
 to the current staff.
     The purchase was an all cash transaction valued at approximately
 $10 million.
     Johnson & Johnson, with approximately 98,500 employees, is the world's
 most comprehensive and broadly-based manufacturer of health care products, as
 well as a provider of related services, for the consumer, pharmaceutical and
 professional markets.  Johnson & Johnson has 194 operating companies in
 51 countries around the world, selling products in more than 175 countries.

SOURCE Johnson & Johnson