MOBILE, Ala., Aug. 17 /PRNewswire-USNewswire/ -- This week, Johnson &
Johnson continued its efforts to hide the true chemical nature of Splenda
from the American consumer. A court order was obtained to prevent access to
Splenda's chemical plant, which utilizes chlorine and phosgene gas in its
manufacturing process. In an effort to give consumers a better
understanding of Splenda's complicated chemical processing, attorneys
representing America's sugar farmers filed a motion to inspect and
videotape the plant in McIntosh, AL, where sucralose is produced. Sucralose
is the sweetening chemical in Splenda.
These actions are further evidence of a concerted effort by Johnson &
Johnson to cover up that it is aware Splenda's marketing is misleading
consumers. In May, attorneys for Johnson & Johnson rushed into court to
persuade Merisant, the manufacturer of the artificial sweetener Equal(R),
to agree to a secret last minute settlement when it became clear the
Philadelphia jury was going to rule in Merisant's favor. In subsequent
interviews, jurors confirmed that they concluded Johnson & Johnson knew it
was deceiving consumers with Splenda's marketing slogan, "Made from sugar,
so it tastes like sugar," and intended to impose substantial damages.
"Keeping consumers from seeing the plant is part of a much broader
cover-up," said Dan Callister, attorney for the Sugar Association. "We have
evidence that Johnson & Johnson has known for many years that consumers
believe that Splenda is natural and they have never done anything to
correct it. In Philadelphia, they paid Merisant millions of dollars to hide
the truth. They are scrambling to hide their ongoing role in deceiving
consumers about the true chemical nature of their product. Johnson &
Johnson is desperate to keep this information from the public; but the
truth will come to light in our case."
In Sugar Association v. McNeil Nutritionals, the Sugar Association,
representing American sugar farmers, contends that Johnson & Johnson is
aware that Splenda's slick marketing deceives consumers.
Andy Briscoe, President and CEO of the Washington-based Sugar
Association, said: "This is not a loss for the Sugar Association; this is a
loss for consumers. Johnson & Johnson continues to deceive consumers about
the true chemical nature of Splenda -- which is not natural and does not
receive its sweet taste from sugar. Splenda is a chlorinated artificial
Governing bodies in New Zealand, Australia and most recently France
have ruled that the marketing confuses consumers and have ordered Johnson &
Johnson to change it.
The Sugar Association demands that Johnson & Johnson do the right thing
for consumers and take appropriate steps to correct their ads so that they
are completely truthful. If you would like to be involved or for more
information on the Sugar Association's effort to educate consumers and
encourage regulatory agencies to take action to stop consumers from being
misled by Splenda's false advertising, visit www.TruthAboutSplenda.com.
SOURCE Qorvis Communications, LLC