SAUSALITO, Calif., Feb. 27 /PRNewswire/ -- Crackle, a Sony Pictures
Entertainment company, announced today that Jonathan Shambroom will take
over leadership as senior vice president and General Manager of the video
entertainment company and will lead the company's continued growth as it
debuts new and original online short-form videos from Sony Pictures
"Dave Samuel and I conceived of what was then called Grouper as an
innovative peer-to-peer personal media sharing site back in 2004," said
Josh Felser, co-founder of Grouper. "It's been a pleasure to nurture and
develop Crackle into a leading video network showcasing the best in
emerging talent. And now, with Jonathan at the helm, we are confident that
audiences are in for even more of the best mind-blowing entertainment."
"Crackle is locked and loaded to be the trailblazer of the online
entertainment space. Thanks to Josh and Dave we have a solid foundation. I
have total confidence in our talented team to bring Crackle to every living
room, desktop, and back pocket," said Shambroom. "Working closely with Sony
and the up-and-coming creators we develop, Crackle will continue to offer
the best digital entertainment available anywhere."
As a result of its current business model and hot new properties like
Penn Says, from Penn Jillette of comedy magic team Penn & Teller, Mr. Deity
and The Minisode Network, the site has seen traffic numbers double in
recent months. Ad revenue has also increased significantly since the site's
relaunch in July, with major brands like Honda, Ford, Pepsi, Adobe, and
Sony Electronics sponsoring both content and channels.
"Jonathan has proven his leadership since joining the Crackle team, and
his understanding of new media has dramatically driven the site's audience
and revenue growth," said Sean Carey, senior executive vice president of
Sony Pictures. "Sony Pictures' confidence in Crackle is stronger than ever
and we are continuing to increase our investment in Crackle so that it
becomes the Web's go-to destination for video entertainment."
Crackle has also announced they will have the exclusive debut window
for new Sony Pictures Television distributed original short-form
programming for new media, such as the new series. In addition to
exhibiting content from outside producers, including the new upcoming SPT
original short form program The Roadents, a flash-animated improvisational
comedy described as "The Odd Couple" meets "Easy Rider," Crackle will
continue to develop programming in house from Crackle Studios. Crackle
Studios incubates cutting edge and original talent from the Web to the
Shambroom has overseen product development and marketing for the
company since September, 2005. A proven product innovator, he has built
category-defining products in the consumer entertainment space for 15
years. Previously, he was EVP, Products for Jumpstart, which launched
Tagged.com and incubated Hi5.com. Prior successes include Evite.com,
When.com and PF Magic, which were acquired by IAC, AOL, and Mattel,
Crackle, Inc., a Sony Pictures Entertainment Company, is a
multi-platform video entertainment network and studio that distributes work
from the hottest emerging talent on the web and beyond. Crackle's addictive
channels and shows reach a global audience across the Internet, in the
living room, and on devices including a broad range of Sony electronics.
Crackle, in on-going collaboration with Sony Pictures Entertainment and
other leading partners, discovers and promotes the stars of tomorrow. Visit
Crackle's site at http://www.crackle.com.
SOURCE Crackle, Inc.