NEW YORK, Jan. 22 /PRNewswire/ -- Jose Cuervo, the world's first tequila
maker, will launch a partnership with the Institute for Mexicans Abroad (IME)
during the Mexico vs. Sweden soccer match on January 28th in Oakland. Jose
Cuervo Tradicional will contribute funds to promote adult education through
IME Grants, a scholarship program offered in collaboration with the University
of California. The brand has designated Ramon Ramirez, former midfielder for
the Mexican National Soccer Team, to announce the contributions that will
benefit adults of Mexican background that are over 21 years of age and reside
in the United States. Through this program, Jose Cuervo Tradicional
underscores its long-standing commitment as an official sponsor of the Mexican
Soccer Federation here in the United States, and continues its focus on soccer
to deliver a social responsibility message to the multi-generational Mexican
consumers and the communities in which they reside.
"We recognize the responsibility that Jose Cuervo as a brand has within
society and from a cultural significance, the greater Mexican community," says
Toby Whitmoyer, Brand Director for Jose Cuervo. "Education is at the root of
our commitment to personal development through the outstanding work done by
the Institute for Mexicans Abroad. We believe in our motto that 'in Mexico,
you always have it on.'"
The Jose Cuervo presentation will take place on the field prior to the
Mexico vs. Sweden match at the Oakland Coliseum. Ramirez will present $10,000
(ten thousand dollars), the first in a series of 2009 contributions, to Mr.
Carlos Felix, Consul General of Mexico in San Francisco, who will accept the
funds on behalf of IME Grants.
"Tequila Cuervo Tradicional's financial contribution to IME Grants will
allow a larger number of Mexican immigrants to improve their living conditions
through education by providing them with needed resources to complete their
basic education," says Mr. Candido Morales, Director of IME.
The Jose Cuervo Tradicional check presentations will take place against
the backdrop of upcoming Mexican National Soccer Team matches. To celebrate
the Oakland Coliseum presentation, the brand will include a gift of 20 tickets
for IME scholarship recipients to attend the Mexico vs. Sweden game, enjoy the
match and support their team.
"I am pleased to join Jose Cuervo Tradicional to promote education
programs that benefit my compatriots," says Ramon Ramirez. "It is an honor to
participate in an effort that hopes to increase social well-being, and it is
wonderful to do this during a Mexican National Team match when we are all
reminded that, Mexico, you always have it on."
The Institute for Mexicans Abroad is the agency of the government of
Mexico in charge of coordinating policies that address the needs and help
realize the potential of the immigrant communities. IME is the lead office
within the Ministry of Foreign Affairs working in close collaboration with 50+
consular offices in North America in order to deliver quality services to the
migrant population. Visit www.ime.gob.mx .
ABOUT IME GRANTS
IME Grants is a Fund committed to elevate the education level of first
generation Hispanics. Its mission is to provide and enhance opportunities for
access to adult education programs and colleges in the United States for
Mexican adult immigrants to develop useful skills to better participate in the
Unites States work environment. For more information visit www.imebecas.org .
ABOUT JOSE CUERVO
Jose Cuervo is the largest producer of tequila throughout Mexico and
around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo
Especial, the number one tequila worldwide, Jose Cuervo Silver, Jose Cuervo
Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia,
Jose Cuervo Platino, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo
Margaritas and Jose Cuervo Margarita Mix. For more information, visit
Jose Cuervo Tequilas are imported and marketed in the United States by
Diageo North America, a subsidiary of Diageo plc. Diageo is the world's
leading premium drinks business with an outstanding collection of beverage
alcohol brands across spirits, wine and beer categories. These brands
include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray,
Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo is
a global company, trading in more than 180 countries around the world. The
company is listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE). For more information about Diageo, its people, brands
and performance, visit www.diageo.com .
SOURCE Jose Cuervo