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2014

Jovani Continues Worldwide Influence through Social Media Expansion

An online presence is pivotal to expanding a brand's outreach and Jovani is finding a beautiful niche.

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LOS ANGELES, April 3, 2013 /PRNewswire/ -- The Jovani fashion house, designers of glamorous party and prom dresses, recently expanded its social media presence over to VK, the most popular social network for Russian speakers worldwide. This public company page, in addition to Jovani's collection of multilingual landing pages (in Russian, Spanish, Arabic, and German) cements Jovani as an international source for the finest designer dresses.

This worldwide influence can be seen by the many celebrities that have worn Jovani's gorgeous fashions over the past few weeks. Australian songstress Jessica Mauboy recently stepped out to promote her film, The Sapphires, elegantly decked out in Jovani Style 5208, a beautiful short dress with eye-catching swirl print beadwork and clever use of sheer netting. Grammy Award-winner Mya was recently spotted performing in the dazzling, rainbow colored Jovani 1696. Other celebrities, like Paris Hilton and Adrienne Bailon, were seen shopping or posing in Jovani fashions, perfectly encapsulating the brand's appeal to glamour and sensuality.

This recent coverage of all things Jovani conveniently coincides with prom 2013 season. It's always difficult to predict prom trends, which is why Jovani's selections cover the whole range from the princess-like and ethereal to the sparkly and formfitting. Many are predicting that Jovani 171100 will be a top seller for Jovani's retailers this season. It's easy to see why; the dress, available in five gorgeous colors (gold, gold with rose undertones, silver, hot pink, and hunter green) is brilliantly adorned with luxurious embellishments. The design fabulously enhances the luxuriously rich color of the mermaid-style gowns and will no doubt make the wearer feel fantastic.

Jovani is making a strong push to be included in many girls' prom experience this year by providing fantastic, popular design work and many well-received media campaigns. Firstly, Danielle Jonas can be seen modeling some great Jovani fashions in recent advertisements found in Teen Prom Magazine and Seventeen Prom. Shot late last year, these beautiful print ads showcase why Jovani and Mrs. Jonas have a long and fabulous history together. Coverage of this campaign and many other behind-the-scenes pictures from Jovani shoots can be seen on Instagram; Jovani's user name is, appropriately, @JovaniFashions.

Finally, two of Jovani's most notable campaigns are being advertised through its facebook page. One promotion that has a weekly winner is Jovani's Comment to Win contest. In Comment to Win, a lucky fan who comments on their favorite Jovani creation's page on the website can win a gown, as well as money given to their favorite charity. Past winners can be seen in Jovani's Feed. The other promotion is a race to 400,000 Facebook followers. If a fashionista likes the Jovani page and comments on, likes, and shares a specific photo, they could win an iPad mini. Details on both promotions can be seen on Jovani's Facebook page at www.facebook.com/jovanifashions.

For more information about Jovani and its retailers, visit www.jovani.com.

SOURCE Jovani



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http://www.jovani.com

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