Jovani Dresses: High-Fashion and High-Profile With a recent turn at BK Fashion Week{end}, Jovani releases 2013 line of prom dresses and hits the on-trend sweet spot.

LOS ANGELES, Oct. 16, 2012 /PRNewswire/ -- Jovani's designer evening and short cocktail dresses have earned the brand a solid reputation for luxurious, fashionable pieces. From the ethereal and soft to the hard-edged and severe, the couture dresses at Jovani offer something for every fashionista. Plus, the designs are well-made and flattering to any body type, making them ideal for wedding and homecoming dresses, events where a woman wants to feel as good as she looks on the outside. The 2013 line of prom gowns has been recently uploaded to the Jovani prom dresses web page, just in time for school dances.

Lately, Jovani has scored many triumphs, elevating the already reputable brand to new heights. Jovani's couture collection was featured at BK Fashion Week{end}, a fashion event in Brooklyn that showcases designers from all over the world. BKFW for short, this event that took place at the end of September allowed Jovani to showcase its Spring/Summer 2013 Couture line of 14 dresses. Attendees, including industry leaders, socialites, entrepreneurs, and fashionistas, praised the flowing, shimmering looks.

White dresses popped up many times throughout the collection, echoing a current trend seen on many contemporary red carpets. Jovani style 73434 merged effortless chic with winding, almost fire-like ornamentation across the front. Just as bright, Jovani's style 655 brought baubles and an elegant peplum to eveningwear. The white dress with its girlish shoulder straps made the model look adorable and sleek. One number, which drew quite the commotion, was a full-length gown covered with over a hundred dazzling, white petals. It was armor-like, if armor conveyed softness and femininity.

Speaking of feminine details, feathers made a stunning appearance during the show as well. Style 2986 was a true showstopper, with its gorgeous peacock feather details and swirling turquoise embellishments. The show ended on Jovani style 77600, a phenomenal piece, draped with exotic purple feathers around the legs. Its delicate bust, in a metallic turquoise, flowed seamlessly into an almost aquatic waistline, the model seeming as if she ascended from the sea like Venus.

Jovani's couture creations displayed at BKFW will be available shortly through the company's American, international, and online retailers (an announcement will be made on its Facebook page). However, just like any runway collection, there are ready to wear pieces of a similar ilk currently available. For those who truly can't wait, Jovani's website showcases many bright-white or feathered fashions. Beaded and feather gown style 157739, beaded prom gown style 4343, and beaded and lace dress style 2182 are just three stunning examples. Jovani's site is easy to browse, allowing customers to explore different styles while imagining themselves swathed in luxury.

Bringing the ultimate luxury on one of the most important days of a woman's life, Jovani's wedding dress collection has many fierce, flowing silhouettes. Styles 110412, 1297, and 688 all explore the idea of a voluminous, soft skirt in different ways. Gowns like Jovani styles 6569, 1602, and 1624 keep the bottom a little simpler, yet bring intricate, dazzling details to the bodice. They're all gorgeous pieces and will make any woman's wedding day even more memorable.

Check out Jovani's 2013 line of prom dresses and the company's other fantastic looks at



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