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Jovani's Styles Are So Right Now, and So Ahead of the Curve

The paradox of fashion is that if your eye is to the future, those focused on the "here and now" might balk; not so at Jovani!

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LOS ANGELES, June 5, 2013 /PRNewswire/ -- Taste is a funny thing. We all have that so-called hipster friend whose taste runs toward the obscure and cutting edge, but to the exclusion of what everyone is into right now. You don't want to be the same as everyone else at prom, but at the same time, who wants to alienate others by having bizarre taste in your prom dress, or an above-it-all attitude? At Jovani, fashion critics seem to agree that season after season, there's nothing stale about Jovani's designer dresses, but they're also so consistently part of the Zeitgeist that you don't have to be a seasoned fashionista to appreciate them.

The current cultural moment is starting to receive an injection of Art Deco—especially in wedding dresses—perhaps brought about by a certain F. Scott Fitzgerald adaptation that happens to be in theaters. This means Jazz Era beading, along with that loose, flowing fabric movement that comes with the boisterous dance moves of the time. Today's 1920s style dresses are fused with modern touches, ensuring you won't look altogether like your Great Grandmother's idea of a flapper. Jovani offers a strapless chiffon gown featuring a knot at the waist and ruching at the top bust, with a 1920s-influenced jewel waist belt. Also in contrast with the typical 1920s fashion, plus sized, curvaceous women can find these gorgeous dresses in their sizes. After all, in Gatsby's time, a beanpole shape was de rigueur, and today, curves are much trendier.

Just looking at a Jovani dress gives the unmistakable sense of elegance and beauty that comes from high fashion, but if endorsements from the rich and famous help you visualize yourself in a dress then Jovani has you covered. Who's wearing Jovani? The short answer is "everyone"—a point of pride for Jovani. Some, like Nicki Minaj are seen to be outside the mainstream when it comes to fashion, but a Jovani gown can accentuate the extreme personality of Minaj, while also looking fabulous on more conventional beauties like Ashanti. Naturally, the iconic Paris Hilton has stepped out in a Jovani dress quite often, too.

To get a look that matches these celebrities, always turn to an authentic Jovani retailer. Looking like a celebrity involves more than matching them at first glance. As anyone who has ever worn a cheap, store bought Halloween costume can attest, there's a lot more to looking like a celebrity than getting a few shapes and colors right. Slack, lifeless fabrics, shoddy embellishments that don't pop visually, and inadequate needlework are all dead giveaways that you're looking at a knockoff.

Go to right now to find out what's in style, who's wearing it, and learn about what makes Jovani dresses and gowns truly exceptional fashion statements.


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