Jumpstart's Read for the Record Campaign to Set World Record for Largest Shared Reading Experience
Local Celebrities and Government Officials to Read 'The Little Engine That
Could' to Children Throughout the Day
WASHINGTON, Aug. 18 /PRNewswire/ -- Jumpstart's Read for the Record Campaign will set the world record for the number of children reading the same book on a single day, Thursday, August 24, 2006, as reading events are held throughout the United States, with major events in New York City, Atlanta, Boston, Chicago, Los Angeles, San Antonio and Washington, D.C., among others. In Washington, D.C., local celebrities and government officials including Assistant Secretary of Education for Elementary and Secondary Education Henry Johnson and Tony Award winner Ben Vereen will raise awareness to the importance of early education and literacy development through the reading of the children's classic, The Little Engine That Could. The goal of Jumpstart's Read for the Record Campaign, a partnership among national nonprofit Jumpstart and its partners -- Starbucks Coffee Company, Pearson, Penguin, and American Eagle Outfitters -- is to increase nationwide understanding of the powerful learning relationships that all children need before they enter kindergarten. The Campaign will achieve this goal by raising awareness about the early education crisis, providing effective tools to address this crisis, and engaging Americans in the early learning experiences that put children on a course for success in school and life. Thanks to a unique charitable partnership developed among Jumpstart's corporate sponsors -- with Penguin Young Readers publishing the custom limited edition of The Little Engine That Could for the Campaign; Pearson underwriting 100% of publishing costs; and Starbucks retailing in 5,000 stores across the country -- all proceeds from each sale of the $9.95 book will benefit Jumpstart and its work with at-risk children. WHAT: Jumpstart's Read for the Record Campaign WHEN: Thursday, August 24th, 2006 10:00 - 11:30 a.m. WHO: Henry Johnson, Assistant Secretary of Education, Elementary and Secondary Education Rep. Jim Moran, (D) Virginia Dr. Clifford Janey, Superintendent, D.C. Public Schools Ben Vereen, Tony Award winner John Tarvin, Interim President, Jumpstart Kathy Costello, President, Pearson Early Learning WHERE: The Library of Congress The Madison Building Montpelier Room, 6th floor 101 Independence Avenue, SE Washington, DC 20540 For more information go to http://www.readfortherecord.org
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