DETROIT, Oct. 19 /PRNewswire/ -- Junior Achievement of Southeastern
Michigan (JA) will officially open its Rock Financial JA Finance Park
facility at 2 p.m. today. The grand opening will take place at JA's
Southeast Michigan headquarters in downtown Detroit.
The Honorable Kwame M. Kilpatrick, Mayor of Detroit; Daniel Gilbert,
founder and chairman of Rock Financial/Quicken Loans; S. Evan Weiner,
chairman, Finance Park Project; and many other well-known business and
community leaders will be on hand for the dedication.
Rock Financial JA Finance Park is a 12,500-square-foot hands-on
learning facility located in the Detroit headquarters of Junior
Achievement. The newly renovated building features real, branded business
storefronts used to provide a real-world, finance learning experience for
Participation at Rock Financial JA Finance Park will be the culmination
of the six-week long JA Finance Park program. Middle and high school
students will attend six weeks of in-classroom instruction that equips them
with the budgeting and finance skills they'll need to become financially
responsible adults. The curriculum helps students understand the importance
of developing a personal budget, maintaining good credit and recognizing
the true cost of financing purchases.
The program ends with a trip to Rock Financial JA Finance Park, where
students become "adults for the day." Upon arrival, each student is
assigned a unique personal scenario with career, income and family-size
information. Using this scenario, they develop a realistic monthly budget
and then visit each storefront where they must make choices about housing,
transportation, clothing, food, insurance and health care, all while
maintaining a balanced budget.
"One of our goals for the NEXT Detroit is to develop public-private
partnerships to create opportunities for our youth to learn about the
benefits of having a good credit rating, balancing a check book, and being
property owners," Mayor Kilpatrick said. "The Rock Financial JA Finance
Park will definitely be an effective tool in helping cultivate youth into
fiscally responsible adults."
To assist with launching the facility, businesses and community leaders
from Southeast Michigan partnered with JA to build the fully functional
storefronts at Finance Park, complete with computers, furniture and budget
planning materials. Rock Financial is the project's lead sponsor.
"This unique and important program teaches kids the basic finance
skills everyone should develop at an early age," said Gilbert. "Through
Rock Financial JA Finance Park, kids will learn about money and credit, how
it works, what's important and what's not. We are pleased to participate
with the companies who have 'stepped up' to contribute and develop Finance
Park for all of Southeast Michigan's kids."
Business storefront sponsors in addition to Rock Financial include:
AAA, Allstate, AT&T, Comerica Bank, DTE Energy, General Motors, Humana,
Little Caesars, Pulte Homes and the Somerset Collection.
"The JA Finance Park experience offers students the opportunity to be
responsible for their personal financial management, and for the first time
in their lives, they understand the financial decisions associated with
being an adult," said Weiner. "Students not only participate in a tailored
classroom curriculum, they also have the opportunity to bring that
curriculum to life by putting their knowledge to use in a high-tech,
Rock Financial JA Finance Park serves students in a 10-county area in
Southeast Michigan: Wayne, Oakland, Macomb, Monroe, Washtenaw, Livingston,
Shiawassee, Genesee, Lapeer, and St. Clair counties. It is located at 577
E. Larned, Detroit. For more information on JA Finance Park, or any of the
JA programs, contact Lenore Litwin at (313) 962-5684 or
About Junior Achievement
Junior Achievement is the world's largest and fastest growing
organization dedicated to educating young people about business, economics
and free enterprise. Through age-appropriate curricula, JA programs begin
at the elementary school level, teaching children how they can impact the
world around them as individuals, workers and consumers. JA programs
continue through the middle and high school grades, preparing students for
additional key economic and workforce issues they will face in the future.
In Southeastern Michigan, more than 1,600 JA volunteers reach out to 45,000
students throughout 10 counties in the metropolitan areas of Detroit and
About Rock Financial
Rock Financial is a Quicken Loans company. Quicken Loans Inc. consists
of Quicken Loans, the nation's largest online lender and Rock Financial,
Michigan's largest mortgage company. Employing more than 3,750 people, the
company has been ranked in the "Top 15" of FORTUNE Magazine's "100 Best
Companies to Work for in America" list for three consecutive years and #1
on Computerworld's list of "100 Best Places to Work in Technology" for the
past two years. Visit http://www.rockfinancial.com for more information.
SOURCE Junior Achievement