News sites take center stage in the wake of Sept. 11 terrorist attacks



Abparmacy.com follows X10.com pop-up ad strategy to break into the Top 50

ranking

    NEW YORK, Oct. 15 /PRNewswire/ -- Jupiter Media Metrix (Nasdaq:   JMXI), the
 global leader in Internet and new technology analysis and measurement, today
 released the Media Metrix U.S. Top 50 Web and digital media property ratings
 for September 2001.  Among notable trends is the influx of traffic to news
 sites, this month's top growth category.  News sites were visited by
 51 percent of online users in September 2001, up from 40 percent the previous
 month.
     "More than 50 million people visited news sites in September, helping to
 increase overall online usage in a month where growth is usually flat due to
 the shorter number of days," said Charles Buchwalther, vice president of media
 research, Jupiter Media Metrix.  "However, both the number of unique visitors
 and the amount of time spent online in September increased significantly."
     The increased usage of news sites, coinciding with the Sept. 11 terrorist
 attacks, is most evident among the major television news players.  Cnn.com was
 the top news site with 24.8 million unique visitors, up 141 percent from the
 previous month.  Average minutes spent per person on Cnn.com increased
 39 percent, from 23.8 minutes in August 2001 to 33.0 in September.  Msnbc.com
 followed with 22.2 million unique visitors in September 2001, up 66 percent
 from the previous month.  Average minutes spent on Msnbc.com increased
 46 percent, from 22.0 minutes in August 2001 to 32.1 in September.
     While a few major news sites were responsible for the majority of the
 growth within the category, traffic to smaller sites generally increased as
 well.  Moreover, 24 new news sites -- mainly affiliated with local television
 stations and newspapers - broke the 200,000 unique-visitor threshold.  One
 notable site was Firehouse magazine's Firehouse.com, which offers news and
 information on firefighting, EMS, rescue and safety.  Firehouse.com had
 540,000 unique visitors in September 2001.
 
     Highlights of the September 2001 Digital Media Audience Ratings:
     -- Top Newcomers -- This month's top newcomer -- any site that appeared in
        the ratings for the first time and had a minimum of 600,000 unique
        visitors -- was Abpharmacy.com, which also entered the Top 50 property
        ranking at number 33 with 10.1 million unique visitors.  The majority
        of traffic to Abpharmacy.com was driven by pop-up ads.  Many other
        notable newcomers were driven by the Sept. 11 terrorist attacks:
        Doubtlessdesigns.net, a documentary-style photo essay, had 2.6 million
        unique visitors; Tributetoheroes.org and Libertyunites.org, both
        fundraising sites, had 2.1 million and 733,000 unique visitors,
        respectively; Amrcorp.com, the site of American Airlines' parent
        company, had 736,000 unique visitors; and Ifccfbi.gov, a joint site of
        the Federal Bureau of Investigation and the National White Collar Crime
        Center, had 865,000 unique visitors (see full chart below).
 
     -- Top Gaining Properties -- The top three gaining digital media
        properties according to their percent change in unique visitors between
        August and September 2001 were:  Homestore.com Network, which increased
        93 percent to 14.2 million unique visitors; New York Times Digital,
        which increased 86 percent to 10.4 million unique visitors; and
        American Greetings, which increased 76 percent to 17.0 million unique
        visitors.  Homestore acquired traffic from former iPlace.com Sites; New
        York Times Digital was boosted by the month's overall surge in traffic
        to news sites; and American Greetings now includes traffic to
        Bluemountainarts.com (see chart below).
 
     -- Breaking Into the Top 50 -- In addition to Abpharmacy.com, notable
        properties to break into this month's Top 50 ranking include:  Real
        Cities at number 45 with 8.0 million unique visitors; Tribune
        Interactive at number 46 with 8.0 million unique visitors; and Knight
        Ridder at number 47 with 7.9 million unique visitors.  Traffic to these
        three properties was driven largely by an influx of visitors to news
        sites that exist within the properties.
 
      Media Metrix
      Top General News Sites - Unique Visitors
      At Home and At Work Combined in the U.S.
      September 2001
                                         Aug 2001    Sep 2001    % Change
                                         UV (000)    UV (000)   Sep-Aug 2001
      News/Information > General News      38,351      50,788        32%
      CNN.COM                              10,283      24,771       141%
      MSNBC.COM                            13,427      22,228        66%
      TIME.COM                              2,299       9,533       315%
      ABC NEWS*                             4,092       8,991       120%
      NYTIMES.COM                           4,595       8,961        95%
      WASHINGTONPOST.COM                    2,935       6,753       130%
      USATODAY.COM                          3,672       6,057        65%
      SLATE.COM                             2,392       4,701        97%
      FOXNEWS.COM                           1,665       4,374       163%
      LA TIMES*                             2,102       3,236        54%
      AP.ORG                                1,102       2,211       101%
      BOSTON.COM                            1,275       2,077        63%
      MIAMI.COM                               716       2,035       184%
      USNEWS.COM                              863       1,961       127%
      WSJ.COM                               1,356       1,744        29%
 
 
                                    Media Metrix
                          Top Newcomers - Unique Visitors
                      At Home and At Work Combined in the U.S.
                                   September 2001
      Site                                        Unique Visitors (000)
      ABPHARMACY.COM                                      10,063
      DOUBTLESSDESIGNS.NET                                 2,608
      TRIBUTETOHEROES.ORG                                  2,109
      FIELER.COM                                           1,383
      GRNCO.NET                                            1,355
      JOINTHEGOODCOOK.COM                                  1,288
      NOSTRADAMUS-REPOSITORY.ORG                           1,213
      MEDIACHARGER.COM                                     1,147
      CHUNKY.COM                                           1,061
      COVAD.NET                                              992
      DM360.COM                                              945
      SPACEIMAGING.COM                                       935
      WINDOWSXPPROMO.COM                                     909
      USFLAG.ORG                                             887
      POGOLO.COM                                             879
      IFCCFBI.GOV                                            865
      TRAVELZOOM.COM                                         845
      FUNFORWARDS.COM                                        844
      EXODUS.NET                                             843
      HOUSEOFEDU.COM                                         780
      JOINCOUNTRYHOMESANDGARDENS.COM                         749
      AMRCORP.COM                                            736
      LIBERTYUNITES.ORG                                      733
      L90LINK.COM                                            674
      WINDOWSXPINSTANTWIN.COM                                670
      SWAPNUT.COM                                            659
 
 
                           Top 10 Gaining Properties
   Ranked According to Percent Growth in Unique Visitors B etween August and
                                 September 2001
                    At Home and At Work Combined in the U.S.
 
                   Apr '01  May '01  Jun '01  Jul '01  Aug '01  Sep '01 %Change
                   UV (000) UV (000) UV (000) UV (000) UV (000) UV (000)  Aug-
                                                                        Sep '01
      Homestore.com
       Network*      7,250    7,563    7,217    8,694    7,352   14,167   92.7%
      New York Times
       Digital*      6,703    6,157    5,336    5,815    5,560   10,359   86.3%
      American
       Greetings*   11,484    8,862    8,439    8,936    9,712   17,044   75.5%
      BIDCLIX.NET      ...      ...      634    3,276    4,663    7,116   52.6%
      News Corp.
       Online*       5,977    5,964    6,062    6,644    7,183   10,714   49.2%
      Knight Ridder* 4,480    3,959    4,498    4,937    5,632    7,862   39.6%
      Real Cities*   4,776    4,065    4,601    5,110    5,791    7,978   37.8%
      Gannett Sites* 7,315    6,931    7,061    7,712    7,845   10,692   36.3%
      NFL Internet
       Network*      2,509    1,640    1,893    2,630    4,999    6,807   36.2%
      MarketWatch.com
       Sites*        4,237    3,821    3,943    4,377    4,632    6,308   36.2%
 
 
     Media Metrix U.S. Top 50 Web and Digital Media Properties
     At Home and At Work Combined in the U.S.
     September 2001 Measurement Period (09/01/01-09/30/01)
 
      Rank  Top Web & Digital            Unique     Total Usage     Average
            Media Properties            Visitors      Minutes       Minutes
                                          (000)      (000,000)     Per Month
                                         99,026        73,637        761.4
      1     AOL Time Warner Network*     81,128        40,554        499.9
      2     MSN-Microsoft Sites*         70,007        10,632        151.9
      3     Yahoo!*                      65,568         9,167        139.8
      4     Terra Lycos*                 38,005           612         16.1
      5     X10.COM                      34,734            38          1.1
      6     About/Primedia*              29,885           435         14.5
      7     Vivendi-Universal Sites*     29,410           493         16.8
      8     Walt Disney
             Internet Group*             25,675           914         35.6
      9     Excite Network*              23,783         1,047         44.0
      10    CNET Networks*               22,308           411         18.4
      11    eBay*                        22,158         2,238        101.0
      12    Amazon*                      21,692           368         17.0
      13    eUniverse Network*           19,721           267         13.5
      14    Infospace Infrastructure
             Srvcs*                      19,640           181          9.2
      15    Viacom Online*               19,175           383         20.0
      16    Google Sites*                18,035           389         21.6
      17    American Greetings*          17,044           175         10.3
      18    Real.com Network*            16,648           111          6.6
      19    NBC Internet Sites*          15,483           114          7.4
      20    Ask Jeeves*                  15,237           228         15.0
      21    Homestore.com Network*       14,166           147         10.4
      22    AT&T Web Sites*              13,897           439         31.6
      23    EarthLink*                   12,561           286         22.8
      24    COLUMBIA HOUSE SITES*        11,815            66          5.6
      25    iVillage.com:
             The Womens Network*         11,352           335         29.5
      26    Ticketmaster Sites*          11,323           178         15.7
      27    Gator Network*               11,003            53          4.8
      28    News Corp. Online*           10,714           221         20.7
      29    Gannett Sites*               10,692           198         18.5
      30    New York Times Digital*      10,359           271         26.1
      31    SBC Communications Sites*    10,281           208         20.3
      32    Overture Network*            10,126            51          5.1
      33    ABPHARMACY.COM               10,063             8          0.8
      34    iWon*                         9,986         1,159        116.1
      35    LookSmart*                    9,813            66          6.7
      36    Weather Channel The*          9,205           109         11.8
      37    NEXTCARD.COM                  9,162            27          3.0
      38    ClassMates.Com Sites*         9,140           121         13.2
      39    FortuneCity Network*          8,907            52          5.9
      40    HOMESTEAD.COM                 8,866            57          6.4
      41    BIZRATE.COM                   8,377            37          4.4
      42    HotJobs*                      8,166            43          5.3
      43    REALNAMES.COM                 8,162            95         11.7
      44    McAfee.com Sites*             7,979           139         17.4
      45    Real Cities*                  7,978           101         12.6
      46    Tribune Interactive*          7,956           160         20.1
      47    Knight Ridder*                7,862           100         12.7
      48    EA Online and
             Applications*                7,806         2,390        306.2
      49    MyPoints Sites*               7,683            85         11.1
      50    MAILBITS.NET                  7,466            25          3.4
 
     Definitions for Media Metrix Digital Media and Web Ratings
 
     * Represents an aggregation of commonly owned and/or branded domain names.
 
     Digital Media includes users of the World Wide Web, proprietary online
 services, and/or other ad-supported digital applications such as e-mail
 services and CD ROM.
 
     Digital Media & Web Properties include the largest single brands as well
 as consolidations of multiple domains that fall under one brand or common
 ownership.
 
     Top 50 Digital Media & Web Properties: The Top 50 Digital Media & Web
 properties are based on unduplicated audience reach, also known as unique
 visitors.
 
     Unique Visitors:  The actual number of total users who visited the
 reported Web site or online property at least once in the given month.  All
 Unique Visitors are unduplicated (only counted once) and are in thousands.
 
     Media Metrix Top Newcomers:  A site that garnered a minimum of
 600,000 unique visitors and was among the top-ten newcomers during its debut
 month in the Media Metrix syndicated audience ratings.
 
     Total Usage Minutes (000,000):  The total number of usage minutes spent at
 the Web site, category, channel, or application during the course of the
 reporting period.
 
     Average Minutes Per Usage Month:  The average total number of minutes
 spent on the Web site, category, channel, or application during the month, per
 visiting person.
 
     About Jupiter Media Metrix
 
     Jupiter Media Metrix is the global leader in Internet and new technology
 analysis and measurement.  The Company delivers innovative and comprehensive
 Internet measurement, analysis and events to provide businesses with unmatched
 global resources for understanding and profiting from the Internet.  Jupiter
 Media Metrix brings together world-class, innovative and market-leading
 products, services, research methodologies and people. Jupiter Media Metrix
 services include Media Metrix, AdRelevance, Jupiter Research and Site
 Measurement. The Company is headquartered in New York City and operates
 worldwide, across the Americas, Asia Pacific, Europe (as Jupiter MMXI), and in
 the Middle East.  Visit http://www.jmm.com for more information.
 
     This press release contains statements of a forward-looking nature
 relating to future events or future financial results of Jupiter Media Metrix.
 Investors are cautioned that such statements are only predictions and that
 actual events or results may differ materially.  In evaluating such
 statements, investors should specifically consider various factors, which
 could cause actual events or results to differ materially from those indicated
 from such forward-looking statements, including the matters set forth in
 Jupiter Media Metrix reports and documents filed from time to time with the
 Securities and Exchange Commission.
 
      Contact:
      Max Kalehoff
      (917) 534-6222
      mkalehoff@jmm.com
 
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SOURCE  Jupiter Media Metrix

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