LOS ANGELES, March 10 /PRNewswire/ -- CraveOnline.com(TM)
 (http://www.CraveOnline.com) a leading lifestyle destination for men
 featuring video, movies, TV, music, sports, games, cars, humor and more,
 announced today just in time for Saint Patrick's Day, that it has acquired
 DrinksMixer.com (http://www.DrinksMixer.com), the Internet's most visited
 collection of cocktails and drink recipes.
 
     Since August 2002, DrinksMixer has accumulated over 16,000 mixed drink
 recipes from all over the world and has developed an active community of
 users who participate in discussions on each recipe. The site attracts an
 average of 1.5 million visitors a month up to 6 million a month during
 popular holiday periods.
 
     The acquisition supports CraveOnline's leadership position in the
 highly competitive male youth market by building upon the already popular
 CraveCocktails (http://www.CraveOnline.com/Cocktails/) site. CraveCocktails
 is lush with regular features including the Drink Calculator, where
 inputting up to any 5 ingredients returns a selection of cocktail recipes
 from one of the largest databases available anywhere, and the Drink
 Creator, where the community can share favorite concoctions and stories
 that go with them. The site also suggests some rather unusual and effective
 Hangover Cures and has become a regular destination for bartending
 professionals, home bartenders and legal age cocktail enthusiasts, and club
 goers.
 
     "DrinksMixer offers a compelling incentive for alcohol and beverage
 brand advertisers," stated David Cohn, SVP/Advertising Sales for
 CraveOnline. "The site provides an exceptionally targeted audience for
 these advertisers and enormous potential for creative integrations which
 deliver marketing messages as an uninterrupted part of the user
 experience."
 
     About CraveOnline.com
 
     CraveOnline.com (http://www.craveonline.com) is a leading lifestyle
 destination for young men ages 18-34 and also serves as the
 demographic/psychographic hub for a family of other male-centric web
 properties featuring video, movies, TV, music, sports, games, cars, humor
 and more. As one of the fastest growing destinations on the web with sites
 like ComingSoon.net, Sherdog.com, ActionTrip.com, Superherohype.com and
 SpikedHumor.com. CraveOnline attracts nearly 26 million unique visitors per
 month, and is larger than leading competitor Heavy Networks and twice the
 size of Maxim. For advertisers, opportunities for sponsorship and creative
 integration go beyond the banner to make marketing messages an
 uninterrupted part of the user experience. Recent brand advertisers include
 Axe, 20th Century Fox, Rockstar Videogames, the U.S. Army and Air Force.
 The company is based in Los Angeles with sales offices in New York, Chicago
 and San Francisco. CraveOnline is part of AtomicOnline
 (http://www.atomiconline.com), a diversified online media company.
 
 

      CONTACT:
      Erica (Schrag) Mildh
      Manager, Public Relations & Marketing
      erica.mildh@atomiconline.com
      310.828.0056 x.395
 
 

SOURCE CraveOnline.com