Just in Time for Spring, Piperlime Introduces Handbags

Mar 17, 2008, 01:00 ET from Piperlime

    SAN FRANCISCO, March 17 /PRNewswire/ -- Piperlime, the online shoe shop
 known for the hottest shoe styles and its exclusive fashion perspective,
 will bring the heat to handbags when it enters the category this spring.
 Piperlime will offer an edited assortment of "must have" handbags from
 brands including Marc by Marc Jacobs, Kooba, Furla, Botkier, Linea Pelle,
 Rafe New York, Jessica Simpson, Kenneth Cole and Puma.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080317/NYM007 )
     "Our customers have come to rely on Piperlime's expertise and fashion
 advice, and they look to us to pull together the best shoe styles from the
 top brands season after season," said Catherine Beaudoin, senior vice
 president and general manager of Piperlime. "Since our customers love
 handbags as well, this category is just a natural next step for Piperlime.
 We're sure our customers will love the handbag shopping experience we've
 created -- from their first click onto http://piperlime.com to the moment
 they open the distinctive Piperlime box at home."
     Piperlime has enhanced the online shoe shopping experience with
 headlines like "hot trends," "designer favorites" and "fabulous finds" that
 allow customers to browse and shop according to their own fashion
 point-of-view. Additionally, Piperlime features exclusive fashion tips and
 product selections from celebrity stylists like Rachel Zoe that inspire
 customers to find the looks that are just right for them.
     "Piperlime is right on trend with what I see in the fashion marketplace
 this season," said Rachel Zoe. "They have a wonderful selection of shoes
 and bags in styles that are perfect for spring."
     Currently, Piperlime carries over 200 footwear brands for men, women
 and children, ranging from casual to designer and is adding nearly 40
 handbag brands. Piperlime customers receive free shipping and free returns
 on every order, along with 24-hour customer service via phone or email.
 Gap, Banana Republic and Old Navy credit cards are welcome at Piperlime,
 and customers can earn and redeem reward points on the website.
     About Gap Inc. Direct
     Gap Inc. Direct, the e-commerce division of Gap Inc., is one of the
 world's most popular specialty apparel e-commerce companies. Our portfolio
 of e-commerce websites consistently rank among the most frequently visited
 specialty apparel e-commerce destinations on the web. Visit us online at
 http://gap.com , http://BananaRepublic.com , http://oldnavy.com and
 http://piperlime.com .
     About Gap Inc.
     Gap Inc. is a leading international specialty retailer offering
 clothing, accessories and personal care products for men, women, children
 and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand
 names. Fiscal 2007 sales were $15.8 billion. Gap Inc. operates more than
 3,100 stores in the United States, the United Kingdom, Canada, France,
 Ireland and Japan. In addition, Gap Inc. is expanding its international
 presence with franchise agreements for Gap and Banana Republic in Asia,
 Europe, and the Middle East. For more information, please visit
 http://gapinc.com .

SOURCE Piperlime