Justin and Janet Steal Super Bowl Show, According to TiVo; Wardrobe Malfunction Scores Highest Reaction Ever on TiVo

Satellite Interviews Available with TiVo President to Discuss Super Bowl

Highs, Lows

Feb 02, 2004, 00:00 ET from TiVo Inc.

    SAN JOSE, Calif., Feb. 2 /PRNewswire-FirstCall/ -- Justin Timberlake and
 Janet Jackson top the show during Sunday's Super Bowl, attracting almost twice
 as many viewers as the most thrilling moments on the field, according to an
 annual measurement of second-by-second viewership in TiVo households.
     The Jackson-Timberlake moment drew the biggest spike in audience reaction
 TiVo has ever measured. TiVo said viewership spiked up to 180 percent as
 hundreds of thousands of households used TiVo's unique capabilities to pause
 and replay live television to view the incident again and again.  Overall, the
 halftime extravaganza had a powerful grip on viewers. According to TiVo's
 analysis of aggregated data from an anonymous sample of 20,000 households,
 viewership of the game's intermission increased by 12 percent compared to last
 year's halftime show.