SAN JOSE, Calif., Feb. 2 /PRNewswire-FirstCall/ -- Justin Timberlake and Janet Jackson top the show during Sunday's Super Bowl, attracting almost twice as many viewers as the most thrilling moments on the field, according to an annual measurement of second-by-second viewership in TiVo households. The Jackson-Timberlake moment drew the biggest spike in audience reaction TiVo has ever measured. TiVo said viewership spiked up to 180 percent as hundreds of thousands of households used TiVo's unique capabilities to pause and replay live television to view the incident again and again. Overall, the halftime extravaganza had a powerful grip on viewers. According to TiVo's analysis of aggregated data from an anonymous sample of 20,000 households, viewership of the game's intermission increased by 12 percent compared to last year's halftime show.
SOURCE TiVo Inc.