NEW YORK, Nov. 1, 2011 /PRNewswire/ -- Global phenomenon Justin Bieber is kicking off the season of giving with his ambitious BELIEVE CHARITY DRIVE. Justin will donate a portion of the proceeds from his November 1st holiday release, UNDER THE MISTLETOE, to charity. Additionally, he is calling on fans to contribute to seven specific charities, launching an ambitious effort to amass millions of dollars in total donations.
"I am launching the BELIEVE CHARITY DRIVE because I know firsthand that if you believe in your dreams, everything is possible," Bieber explains. "I am kicking off the campaign with my holiday album, UNDER THE MISTLETOE. With every album you purchase, I will give a portion of the proceeds to charity. The BELIEVE CHARITY DRIVE directly benefits charities that are making a difference in the world. You can go to www.justinbiebermusic.com and donate as little as one dollar, or even donate your time, because everything will make a difference. Please join me in our quest to raise millions of dollars by the release of my new 2012 album, BELIEVE. I know that with your help we can make a change."
The charities to benefit are as follows: Pencils of Promise (www.pencilsofpromise.org); Project Medishare for Haiti (www.projectmedishare.org); City of Hope (www.cityofhope.org); Make-A-Wish Foundation® (www.wish.org and www.worldwish.org); Boys & Girls Clubs of America (www.bgca.org); Musicians On Call (www.musiciansoncall.org); and the GRAMMY Foundation® (www.grammyintheschools.com). Justin chose these organizations for their emphases on education, youth wellbeing, and, of course, music. Contributions will also be made to additional localized charities in certain international markets.
To handle all the well-meaning online traffic, Justin Bieber is simultaneously launching his redesigned website, www.justinbiebermusic.com, built by interactive firm AgencyNet (www.agencynet.com). The upgraded site will continue to serve as the premiere destination for all things Justin, including the BELIEVE CHARITY DRIVE, which is powered by the online fundraising platform StayClassy (www.stayclassy.org) and can be accessed directly at www.justinbiebermusic.com/believecharity.
SOURCE Island Def Jam Music Group