K-Swiss Announces Anna Kournikova As New Spokesperson for the Brand

Feb 22, 2007, 00:00 ET from K-Swiss

    WESTLAKE VILLAGE, Calif., Feb. 22 /PRNewswire-FirstCall/ -- Steeped in tennis heritage, K-Swiss (Nasdaq:   KSWS) returns to its roots with the announcement of tennis star, Anna Kournikova, as the brand's new spokesperson.     (Photo: http://www.newscom.com/cgi-bin/prnh/20070222/NYTH118 )     Kournikova will appear in two television spots, the first beginning in March, illustrating the brand's performance product, as well as, its trendsetting style. The commercials will demonstrate that with athleticism, grace, confidence and K-Swiss you can overcome all obstacles and reach your final goal. "I'm looking forward to working with K-Swiss, and am proud to be involved with a classic tennis brand, known for its performance, elegance and style," noted Kournikova. She will also promote the brand in print ads appearing in fashion and lifestyle magazines.     Jennifer Weiderman, V.P. of Marketing for K-Swiss noted, "Having an individual of Anna's profile represent K-Swiss will serve as a huge asset for the brand. Her mix of athleticism and style will help us to reach out to consumers 13-30, while bringing the brand back to its tennis heritage."     In addition, Kournikova will make personal appearances for the brand and wear K-Swiss tennis sneakers and apparel for all of her team and charity tennis appearances.     About K-Swiss:     Located in Westlake Village, CA, K-Swiss is a $500 + million dollar publicly traded company founded forty years ago by two Swiss brothers. The brothers, avid tennis players, introduced the first all-leather tennis sneaker, the K-Swiss "Classic" in 1966, filling a void in the market. The firm currently makes tennis and lifestyle footwear, apparel and is currently moving into other performance footwear categories.