Kaboose Partners with Nikon Inc. to Launch Kaboose Photo

Jul 09, 2007, 01:00 ET from Kaboose Inc.

    TORONTO, July 9 /PRNewswire-FirstCall/ - Kaboose Inc. (TSX: KAB), the
 largest independent family-focused online media company in North America,
 announced that it has partnered with Nikon Inc., the world leader in high
 quality digital imaging, precision optics and photo imaging technology, to
 be the exclusive partner for the launch of Kaboose Photo in July 2007.
     "We are thrilled to be partnering with Nikon, a leader in digital
 imaging, on the launch of the Kaboose Photo site," said Michael Fogarty,
 Chief Revenue Officer of Kaboose. "Nikon and Kaboose are a great fit, as we
 both strive to make it easier for moms and families to share their lives
 through photos. With the relaunch of Kaboose.com in July and a host of new
 products and user-generated content being introduced to enhance our moms'
 experience, Nikon is the first of many new, world-class partners Kaboose
 expects to add over the coming months."
     "Kaboose is a fantastic partner for Nikon," said Lisa Baxt, Senior
 Communications Manager at Nikon Inc. "As part of Nikon's consumer-centric
 approach, we look to align ourselves with media partners who are breaking
 new ground in consumer entertainment, education and engagement by
 furthering consumer dialog. We are confident that Kaboose's new photo
 channel will enable and encourage consumers to interact and share their
 world through photography. We look forward to bringing Nikon digital
 products to the millions of moms and families who are part of the Kaboose
     About Nikon
     Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
 digital imaging, precision optics and photo imaging technology and is
 globally recognized for setting new standards in product design and
 performance for its award-winning consumer and professional photographic
 equipment. Nikon Inc. distributes the Nikon Total Imaging System of
 consumer and professional digital SLR cameras, Nikkor optics, Speedlights
 and System Accessories; Nikon COOLPIX(R) compact digital cameras;
 COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software
 products and Nikon sports and recreational optics. At the heart of every
 Nikon camera is Nikon's In-camera Innovations, making it easy for anyone to
 take amazing digital pictures. Through the Nikon Spirit Initiative(TM), the
 company plays an active role in supporting aspiring and advanced
 photographers through a variety of philanthropic organizations, educational
 programs, events and workshops. For more information, dial (800) NIKON-US
 or visit www.nikonusa.com, which links all levels of photographers to the
 web's most comprehensive photo learning and sharing communities.
     About Kaboose Inc.
     Kaboose is the largest independent, family-focused online media company
 in North America and one of the top-five most visited family destinations
 online. From pregnancy to parenting, birthday parties to scrapbooking, and
 entertainment to education, Kaboose has the content and applications to
 help parents plan and share their family life. Kaboose owns some of the
 world's leading online properties targeting families, including
 BabyZone.com, ParentZone.com, Kaboose.com, AmazingMoms.com,
 TwoPeasInABucket.com, BubbleShare.com, BirthdayInABox.com, Funschool.com
 and Zeeks.com. Kaboose trades on the Toronto Stock Exchange under the
 symbol "KAB."
     This document may contain forward-looking statements, relating to
 Kaboose Inc.'s operations or to the environment in which it operates, which
 are based on Kaboose Inc.'s operations, estimates, forecasts and
 projections. These statements are not guarantees of future performance and
 involve risks and uncertainties that are difficult to predict, and/or are
 beyond Kaboose Inc.'s control. A number of important factors could cause
 actual outcomes and results to differ materially from those expressed in
 these forward-looking statements. Consequently, readers should not place
 any undue reliance on such forward-looking statements. Kaboose Inc.
 disclaims any intention or obligation to update or revise any
 forward-looking statements, whether as a result of new information, future
 events or otherwise.

SOURCE Kaboose Inc.