WHITE PLAINS, N.Y., March 15 /PRNewswire-FirstCall/ -- Kahlua, the
number one coffee liqueur in the world, today announced the debut of two
new exotic flavors, Kahlua French Vanilla and Kahlua Hazelnut, available in
stores in the United States beginning in May, 2007. The new flavors will be
available outside the United States in the fall of 2007. Kahlua French
Vanilla and Kahlua Hazelnut are indulgent additions to Kahlua's portfolio,
which already includes the original Kahlua coffee liqueur, Kahlua Especial,
Kahlua Ready-To-Drink, and Kahlua Drinks-To-Go cocktails.
Made with a rich blend of coffee liqueur and the natural essences of
Vanilla and Hazelnut, these luscious new flavors may be enjoyed over ice,
or as a modern twist on signature Kahlua cocktails, such as the Kahlua
"The French Vanilla and Hazelnut flavors are the perfect indulgent
complements to Kahlua's rich coffee flavor," said Cyril Claquin, Senior
Vice President, Global Marketing & Sales, Malibu-Kahlua International, the
Pernod Ricard-owned company that shapes the brand's global strategy.
"French Vanilla and Hazelnut flavors consistently rank as favorites among
our consumers, and we are confident that they will enjoy indulging in these
two new exotics."
Kahlua French Vanilla is a careful blend of premium vanilla married
with the original Kahlua taste experience to create a smooth, sweet sensory
indulgence. Kahlua Hazelnut has a gently roasted hazelnut flavor that makes
for a rich and decadent taste that enhances Kahlua's unique taste profile.
The launch of the two new flavors is Kahlua's biggest innovation in the
last decade and the first since the brand was acquired by Pernod Ricard in
late 2005. "Kahlua receives priority attention within our premium
portfolio, and we are confident that the new flavors will fuel the brand's
momentum," said Virginia Morris, Kahlua Brand Director at Pernod Ricard
USA. Morris said, "The new flavors will be supported through a TV
advertising campaign that will create over 500 million impressions,
in-store sampling, point-of-sale materials, a consumer sweepstakes, and
public relations efforts, including a campaign featuring food and wine
expert Ted Allen of "Queer Eye for the Straight Guy," "Iron Chef America,"
and "Top Chef." Kahlua French Vanilla and Kahlua Hazelnut will be available
in 50ml, 750ml, and 1L sizes.
For more information, please contact:
Sandrine Ricard Jack Shea
Malibu-Kahlua International Pernod Ricard USA
+1 (914) 259-6040 (914) 848-4787
Kahlua is the number one coffee liqueur in the world. Kahlua is made
from 100 percent Arabica coffee beans that are shade grown in the foothills
of Mexico and roasted to perfection. The coffee, when blended with the
finest imported rums and the sweetest vanilla, creates the exotic taste
that is uniquely Kahlua. Kahlua Drinks-To-Go are available in: Mudslide,
White Russian, Chocolate Latte, Kahlua & Milk, B-52, Toasted Almond, and
Vanilla White Russian. Kahlua Ready-To-Drink are available in: Original
Mudslide, White Russian, Chocolate Latte, Kappuccino, and Banana Mudslide.
About Pernod Ricard USA
Pernod Ricard USA, based in Purchase, N.Y., is a leading producer,
importer and marketer of prized spirits and wine brands in the United
States and is one of the fastest growing subsidiaries of the world's # 2
spirits company and #4 wine company, Paris, France-based Pernod Ricard,
S.A. The completion of Pernod Ricard's acquisition of Allied Domecq in 2005
vaulted Pernod Ricard USA to the forefront of the U.S. spirits market,
doubling the company's sales value and market share. The company is now the
third largest in the U.S. spirits industry by sales value and the fifth
largest by sales volume in the U.S.
Pernod Ricard USA's leading brands include Kahlua(R) Liqueur, Chivas
Regal(R) Scotch Whisky, Seagram's Extra Dry Gin(R), Malibu(R) flavored Rum,
Stolichnaya(R)Vodkas, Jameson(R) Irish Whiskey, The Glenlivet(R) Single
Malt Scotch Whisky, Wild Turkey(R) Bourbon, Beefeater(R) Gin, Hiram Walker
Liqueurs and Martell Cognac, as well as Jacob's Creek(R) and Brancott
Estate(R) wines, Perrier Jouet(R) Champagne, Mumm(R) Champagne and Mumm
Napa wines, and Pernod(R) and Ricard(R) Liquors.
About Malibu-Kahlua International
Malibu-Kahlua International is a brand-ownership company, operating as
a subsidiary within Pernod Ricard, S.A. Malibu-Kahlua International is the
flagship unit for Pernod Ricard's global liqueur business, which currently
stands at number two in the liqueur category. Malibu-Kahlua International
operates and markets Malibu flavored rums, Kahlua coffee liqueur and Tia
Maria coffee liqueur.
Please enjoy your exotic moment responsibly.
SOURCE Pernod Ricard