Kandokid Creates and Produces Image Branding Films for Maybelline New York

The latest Film features model Erin Wasson

Films follow up 'Troy Surratt' TV spot

Nov 14, 2005, 00:00 ET from Maybelline New York

    NEW YORK, Nov. 14 /PRNewswire/ -- Jeff Kennedy of KanDoKid Films, a full-
 service media company based in New York, has created a series of image
 branding films for Maybelline that currently run in their flagship stores,
 mall kiosks and other alternative outlets worldwide.  The latest film, which
 can be viewed at http://www.kandokid.tv, features top model Erin Wasson as a
 DJ dropping beats in a NYC club while different brand images appear on a
 screen behind her.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20051110/NYTH153-a
              http://www.newscom.com/cgi-bin/prnh/20051110/NYTH153-b )
     "So often we know the face of today's models, but never connect with them
 beyond their countless layouts," said Kennedy.  "These films allow me to
 reveal fun, candid moments of the Maybelline models.  We devised the concepts
 together so the scenarios capture their true personalities."
     The project comes on the heels of a :30 TV spot directed by Kennedy for
 Maybelline New York, "Troy Surratt." Created by the global cosmetics company's
 advertising agency, Gotham, Inc., and KanDoKid, "Troy Surratt" spotlights
 Maybelline New York's Global Consulting Makeup Artist.  Shot on the streets of
 New York City, the spot cuts between scenes of Surratt working on shoots with
 the brand's models Adriana Lima, Erin Wasson and Josie Moran.  Surratt also
 offers his professional philosophy about beauty and makeup.  "We had to
 communicate Troy's personality and message in an intimate way along with the
 hip, urban attitude of the city," said Kennedy. "Our creative concept was to
 use inventive imagery in a new style that reflects the New York lifestyle
 while maintaining strong beauty and fashion sensibilities."  The spot is
 currently airing nationally on NBC, CBS, MTV, Vh-1, E!, Bravo, Lifetime and
     Kennedy's directing credits in the fashion genre include commercials for
 Levi's, TRESemme', Lycra, and Maxim.  He has also helmed spot projects for
 clients as varied as ESPN, McDonald's, and Time Warner.  His extensive music
 video roster includes De La Soul, Tyra Banks, Wyclef Jean, and Snoop Dogg.
     KanDoKid was founded in 2004 by Executive Producer Tony Harding and
 Director Jeff Kennedy.  The pair has produced commercial projects for Coca-
 Cola, ESPN, Calvin Klein, Heineken, Ford, Saab, BMW, Showtime, HBO, USA
 Networks, Kenner, Hasbro, Mattel, Parker Brothers, and Mobil.  On the music
 video front, Kennedy and Harding have worked with artists such as Paul
 McCartney, Lauryn Hill, Busta Rhymes, and with record labels Atlantic,
 Elektra, Tommy Boy, Priority, Epic, Warner Bros., Big Beat, Select, Island,
 Hidden Beach, Universal, Sony, and more.  KanDoKid's long form work spans live
 concerts, reality television projects, and image branding for Maybelline,
 Calvin Klein Cosmetics, and Samsung.  Director Jim Tozzi, whose recent credits
 include MTV's Wonder Showzen, rounds out the KanDoKid roster.

SOURCE Maybelline New York