Kangu.org is 'Celebrating Dads' with New Father's Day Donation Feature
Embracing a father's role in promoting a safe pregnancy and childbirth, Kangu.org allows users to donate to a pregnant woman's medical care on behalf of special Dad in their life
NEW YORK, June 13, 2013 /PRNewswire-iReach/ -- In celebration of Father's Day, Kangu.org – an innovative philanthropic platform that enables donors to crowdfund safe birth environments for pregnant women in developing countries – announced the launch of its new feature, "Celebrating Dads."
Each year, 250,000 women in developing countries die from a complication related to pregnancy or childbirth. Furthermore, 3.5 million children die each year during the fragile delivery and neonatal period. The vast majority of these deaths could be prevented with access to skilled medical care and a safe and clean labor environment. To meet this need, Kangu has partnered with local non-profit hospitals and clinics in developing countries to offer healthcare services proven to reduce maternal and neonatal mortality. At Kangu.org, users can donate as little as $10 towards the services provided by Kangu's on-the-ground healthcare partners.
"While we know that nearly 800 pregnant women die every day from lack of access to basic healthcare services, the toll on fathers is much less quantifiable," said CEO Casey Santiago. "Dads play a critical role in supporting a healthy pregnancy and a positive birth outcome – and too often experience great loss due to complications of pregnancy – yet they are not typically represented in the equation."
'Celebrating Dads' expands upon Kangu's unique crowdfunding model, which features the stories and photos of nearly 100 moms-to-be in need of medical care in Uganda, to include information and photos about the expectant fathers as well. The shift is meant to recognize and honor the invaluable contributions that a supportive father figure can bring to a child's life – even before birth.
"It's time to recognize fathers," said Santiago. "I am proud that our website now features expectant couples – moms and dads – joined together as they seek out healthcare services to ensure the best start for their baby."
This week, users can contribute to the cost of critical medical services on behalf of a special dad in their life. Each donation made on behalf of a father will generate a personalized Father's Day e-card, and will ensure critically important medical care is available for families in need.
To learn more about Kangu or to make a donation this Father's Day, visit www.Kangu.org. You can also follow Kangu.org on Facebook and Twitter (@KanguOrg), and encourage others to donate in honor of a dad this Father's Day using the hashtag #CelebratingDads.
Kangu.org is a crowdfunding platform founded by CEO Casey Santiago in 2012, in an effort to provide safe births to mothers who live in regions of the world with the highest maternal mortality rates, including areas of Uganda, Nepal, Burundi and India. At www.kangu.org, anyone anywhere can search profiles of pregnant women and fund a specific woman's access to high-quality healthcare before, during and after childbirth. These services, provided by vetted local non-profit medical partners, are proven to reduce maternal and newborn deaths.
Kangu's social media platform gives people a chance to connect with, read about and see photographs of families from other countries who will benefit from the services provided – which include prenatal care, delivery with a trained professional, emergency care and postnatal care. The website measures how much of each woman's birth has been funded, and citizen philanthropists can donate as little as $10 towards the medical care and safe birth environment provided by Kangu's partners.
Before founding Kangu, Casey Santiago worked for fifteen years in global health, microfinance and tech. She was an early staff member at Kiva.org, a Senior Consultant at Deloitte, and an advisor to for-profit and non-profit healthcare organizations. Casey graduated from Wellesley College and Columbia Business School, and has worked in over 20 countries.
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