Kansas City Homes & Gardens Launches New Web Site Introducing Enhanced Features For Home Design Businesses And Homeowners
LENEXA, Kan., April 11, 2013 /PRNewswire/ -- Kansas City Homes & Gardens, the definitive home design resource for the region, has launched its newly re-designed site, KCHandG.com, to enhance the user experience for both local home design businesses and homeowners. With a streamlined design, improved search functionality and rich multi-media content, the new KCHandG.com makes it easier for consumers to find home design ideas, resources and professionals.
"We are excited to launch the next-generation Kansas City Homes & Gardens site to connect affluent, engaged homeowners and shoppers with our clients, faster and more easily," said Renee Demott, publisher of Kansas City Homes & Gardens. "More than ever, we're empowering local and home design professionals to strengthen their online brand presence in the marketplace to attract shoppers, drive increased business, and generate more ways to interact with qualified consumers."
"When a consumer comes to the new KCHandG.com for home design ideas, they will find even more relevant content for inspiration, and easy connections to the resources and professionals who can make their dream home happen," adds Kansas City Homes & Gardens Editor in Chief Brooke McGrath. For advertisers, the new site offers a stronger web presence, more lead capturing, enhanced traffic from organic and referral search, and increased opportunities to reach prospective customers.
Key site features include:
- Premier Showcase, a 400-word story highlighting a local business's work. Limited to 24 total profiles with prime placement on the home page and all subsequent landing pages in rotations of six, each Premier Showcase listing features unlimited photos,a 250-word company description or story, logo, contact information, website link, "Ask A Question/Get A Quote" functionality, social media connections to Facebook and Twitter accounts, and video upload capability.
- Design Resources, an online design center and go-to source for visitors searching for products, services and professionals. Featured prominently on the home page and subsequent landing pages, searchable by category or alphabetical listings, the Design Resources features a custom page for every listing that includes 20 photos, a 250-word description, logo, contact information, website link, and "Ask A Question/Get A Quote" functionality.
- Run-of-Site Digital Display Ads offering exclusivity as one of only 16 advertisers rotating through 4 positions on the site, every landing page, every blog page, every day for one year.
- Videos custom-produced by Kansas City Homes & Gardens that are featured on the site and YouTube for one year. Included is social media announcement, two-week promotion on the home page, and video archived at www.KCHandG.com.
For 26 years, Kansas City Homes & Gardens has been the definitive home design resource for the region, delivering building, remodeling, designing and landscaping ideas and information that affluent consumers trust to make their homes practical, functional and inviting. Through its 9 times yearly full-color glossy magazine, web site, blog and social media channels, Kansas City Homes & Lifestyles delivers an audience affluent homeowners who are actively searching for home design products and services and connects them with advertisers, some of the most respected businesses in the region's marketplace.
About Kansas City Homes & Gardens
Kansas City Homes & Gardens is a part of Network Communications, Inc., a leading local media company providing lead generation, advertising and Internet marketing services to the luxury and multi-family segments of the housing industry. The Company's leading brands are Apartment Finder, DigitalSherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. The Company's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution, social media and online franchises, and content management infrastructure.
SOURCE Network Communications, Inc.
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