Karmaloop and Twitter Team up for Exciting New Tweet to T-shirt Site Youth Culture and Fashion Hub and Social Media Site - Both Insight Venture Partners Portfolio Companies - Give Fans a Novel Way to Make a Fashion Statement

BOSTON, July 3, 2012 /PRNewswire/ -- Streetwear powerhouse Karmaloop.com today announced that the company has teamed up with social media giant Twitter to let fans transform tweets into tees. Karmaloop's Twitter fans can login and use their Twitter identity to nominate and vote for tweets that deserve to be printed on a t-shirt at poundsigntees.com. Every two weeks, tweets that get the top votes will be immortalized on a t-shirt and sold as part of Karmaloop's #TEES Collection, which features work by youth culture icons like Clinton Sparks, Hopsin, Freeway and Chris Webby.

"A lot of my fans have been asking for #GetFamiliar Tees," said Clinton Sparks, a Grammy-nominated songwriter, producer, DJ and recording artist. "This was the perfect opportunity to make it happen while giving them a chance to make their own #TEE."

Karmaloop's Twitter fans (@Karmaloop on Twitter) can nominate their own tweet or someone else's pithy, 140-character or less statement by creating a tweet directly from Twitter using the #TEES hashtag, submitting a URL to a favorite tweet or conducting a tweet search. Nominees can't vote for their own tweets, but shameless self (or friend) promotion is not discouraged: Nominators and nominees alike are free to pump up their favorite tweets online using social media platforms and blogs to urge friends to cast their votes at poundsigntees.com.

Every two weeks, the nominated tweet with the most votes gets printed on a #TEE to be sold on Karmaloop.com. The first 2 winners get a $1000 gift certificate to shop Karmaloop.com.

"Everyone knows Karmaloop," said noted rapper Hopsin, whose t-shirt is a #TEES Collection favorite. "If you're shopping online, one of the first places you go is KL. Plus Dizzy's already on Karmaloop – I had to get up too."

The Karmaloop team is confident that a chance to turn a favorite tweet into a t-shirt will inspire the company's most creative Twitter fans worldwide. Find out more about the novel Karmaloop-Twitter t-shirt project at www.poundsigntees.com. Learn more about Karmaloop at www.karmaloop.com.

About Karmaloop.com
Karmaloop.com is one of the world's largest and most-respected online retailers of "streetwear" (including footwear, apparel and accessories). The company was founded by Greg Selkoe in 2000.  World headquarters are in Boston, with an office and TV studio in New York City, and office in Los Angeles, and Karmaloop Europe headquarters in Denmark. Karmaloop.com sells over 500 men's and women's brands to a loyal customer base spanning 80 countries, with Karmaloop online platforms attracting more than 4.5 million unique monthly visitors. Karmaloop, Inc. owns and operates Karmaloop.com, KarmaloopTV.com, PLNDR.com, BoylstonTradingCo.com, BrickHarbor.com, StreetAmmo.dk (soon to be Karmaloop Europe) and Kazbah Underground Brands, and owns 11 private label clothing brands.

SOURCE Karmaloop.com



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