MOSCOW, Russia, March 25 /PRNewswire-Asia/ -- Kaspersky Lab, a leading
developer of secure content management systems, announces a three-year
multi-million dollar sponsorship deal with the AFL's Melbourne Football Club.
(Photo: http://www.prnasia.com/hkinfo/KasperskyLab/090325/HK090292_1.htm )
(Photo: http://www.prnasia.com/hkinfo/KasperskyLab/090325/HK090292_2.htm )
The agreement between Kaspersky Lab and the Melbourne Football Club, also
known as the Demons, includes signage, coach's sponsorship, website
advertising, corporate hospitality and other match day benefits. The Kaspersky
Lab logo will be seen most prominently on the back of the players' jerseys.
Kaspersky Lab is joining with the Melbourne Football Club in order to
establish its presence in Australia as a trusted IT security brand. Kaspersky
Lab has recently established regional offices in the Docklands precinct of
Melbourne and plans to significantly expand its Australian operations in the
next few years.
"Kaspersky Lab is the fastest growing internet security company in the
world. They are the number one in China, the top two in the US market, and
expected to be the number one in Australia in the near future -- not unlike
the ambitions of the Melbourne Football Club," said Melbourne Football Club
Chief Executive Cameron Schwab.
Kaspersky Lab executives who attended the announcement at a press
conference in Melbourne said they were excited about the brand promotion
benefits for the company.
"This is the first ever major sports team sponsorship that Kaspersky Lab
has entered into, which is a strong indication of our commitment to growing
our business here in Australia," said Harry Cheung, Kaspersky Lab's Managing
Director in the Asia-Pacific region. "Kaspersky Lab believes that as well as
having a proud tradition as a foundation club in the AFL, the Demons have a
bright future and we look forward to providing them with the financial support
they need to ensure the team achieves its goals -- both on and off the field."
Alexey Gromyko, Managing Director of Kaspersky Lab in Australia and New
Zealand, echoed Cheung's sentiments, and said, "Kaspersky Lab is delighted to
secure this partnership with the Melbourne Football Club and we look forward
to becoming part of the great community and tradition of the Demons. Kaspersky
Lab is a world leader in providing Internet protection software to consumers
and businesses all over the world, and we believe our association with the
Melbourne Demons will allow us to build our brand presence in the Australian
President Jim Stynes pointed to the correlations between the two
organisations, and said, "the team is young and full of energy, as is
Kaspersky Lab. Our defenders are the backbone of our team, just as Kaspersky
Lab is the backbone of the IT security world. We see our partnership with
Kaspersky Lab as a great brand fit, as they share our values of teamwork,
respect, loyalty and community."
About Kaspersky Lab
Kaspersky Lab delivers the world's most immediate protection against IT
security threats, including viruses, spyware, crimeware, hackers, phishing,
and spam. Kaspersky Lab products provide superior detection rates and the
industry's fastest outbreak response time for home users, SMBs, large
enterprises and the mobile computing environment. Kaspersky technology is also
used worldwide inside the products and services of the industry's leading IT
security solution providers. Learn more at http://www.kaspersky.com . For the
latest on antivirus, anti-spyware, anti-spam and other IT security issues and
trends, visit http://www.viruslist.com .
SOURCE Kaspersky Lab