katy perry and popchips unveil katy's kettle corn
the popstar's signature flavor launching nationwide at Target
SAN FRANCISCO, Jan. 25, 2013 /PRNewswire/ -- singer-songwriter katy perry and popchips, one of the fastest growing snack brands in the u.s., are excited to introduce the newest addition to popchips' award winning line of snacks – katy's kettle corn, a sweet & salty popped corn chip debuting at most target stores nationwide this month.
shortly after joining the popchips family in july 2012 as an investor and creative partner, katy expressed the desire to create a signature popchips flavor. like everything katy perry does, she wanted to have her stamp on it and create a unique flavor that captured both her passion for popcorn and craving for the classic sweet & salty flavor of kettle corn. the result is katy's kettle corn, a naturally delicious popped corn chip with just the right balance of sweet & salty. and with less than half the fat of fried chips, fewer calories and none of the fake colors or flavors that gives snacking a bad name, they are as irresistible as katy's #1 hits.
"popchips had never ventured into sweet territory before, but i wanted to add my personal touch when creating a flavor," said katy perry. "so i rallied behind the idea of kettle corn. when i snack, i crave a little bit of sweet and a little bit of salt, but i had yet to find a healthier way to satisfy those cravings. when popchips first approached me to be an ambassador, i thought, 'hey, this is my chance to create my snacking desire.' after a series of intensive taste tests, i'm proud to introduce the best of both worlds, and my dream snack realized - katy's kettle corn!"
katy also put her own unique twist on the packaging, from the pink and purple colors and spotlight to the heart over the "i" in the popchips logo.
"when katy perry became the new face of popchips and an investor we were thrilled. when she told us she wanted to create her own flavor, we couldn't wait to get started," said keith belling, co-founder and chief executive officer of popchips. "through the process we got a first-hand look at the drive, passion and attention to detail that's helped turn katy perry into a global popstar. and katy's kettle corn is a delicious reflection of her unique personality and continues popchips position as a leading innovator in the snack aisle."
katy's kettle corn debuts at Target stores, as well as on popchips' website (http://store.popchips.com) and in select retailers, including safeway and walgreens beginning in mid-february.
popchips®, one of the fastest growing snacks brands in north america and the uk, is a naturally delicious line of popped chips with all the flavor and half the fat of fried chips. popchips has been winning awards and acclaim since its launch in 2007 and has a growing list of celebrity fans and investors, led by social media pioneer and actor, ashton kutcher, who serves as the company's "president of pop culture."
popchips are now sold at over 20,000 retailers across north america and the uk, including whole foods, safeway, kroger, target, wegmans, loblaws, waitrose and select costco locations, and online at store.popchips.com. for more information about the company and its products, pop over to popchips.com, become a fan on facebook or follow us on twitter.
about katy perry.
katy perry has cemented her status as a best-selling superstar with the global success of her second studio album, teenage dream, which debuted at #1 in 8 countries and has spent every week in billboard's top 200 album sales chart since its release over 2 years ago. she became the only female artist to have 5 #1 singles from one album on the billboard hot 100 chart ("california girls," "teenage dream," "firework," "e.t." and "last friday night"). the recently-released special edition, teenage dream: the complete confection, added "part of me" and "wide awake" to katy's list of nine top 40 chart-toppers (dating back to her multi-platinum debut album, 2008's one of the boys, which generated four hit singles: "i kissed a girl," "hot n cold," "thinking of you" and "waking up in vegas"). in 2011, she sold out arenas around the globe on her california dreams tour. the tour was the subject of 2012's 3d feature film, katy perry: part of me, which is already the fourth biggest music documentary of all time, outpacing films from madonna, u2, and the rolling stones.
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