NORWALK, Conn., Feb. 16 /PRNewswire/ -- Kayak.com's "Dream Team" of Travel
adds another player to its all-star roster by today announcing the appointment
of marketing guru Dean Harris, 55, as Chief Marketing Officer. At Kayak.com,
Harris will be responsible for developing and implementing all marketing
activities and overseeing a multi-million dollar marketing budget.
"This is a tremendous coup for Kayak.com and the travel search space,"
said Steve Hafner, CEO and co-founder of Kayak.com. "We hired the country's
top engineers to build the most innovative travel product on the Web and now
we've recruited a Brandweek Marketer of the Year to make Kayak.com a household
name. Dean has a proven track record for building great brands and we're
confident he will make Kayak.com the consumer's first stop for travel
Harris brings more than 25 years of advertising, marketing and brand
building experience to Kayak.com. He was most recently the global CMO/ Chief
Brand Officer of Vonage, the leading Internet phone service provider, where he
led all marketing initiatives including branding, offline and online
communications, strategic partnerships and customer acquisition. His
marketing and branding efforts grew the company from 3,000 customers to over
one million in less than 34 months, achieving 300+ percent growth from 2004-
2005 with marketing and branding initiatives.
"Kayak.com is one of the fastest growing sites on the Web and in less than
two years has redefined the way people research and book travel," said Harris.
"Meta-search has been embraced by savvy travelers and early adopters but has
yet to realize its full potential. My focus will be on taking Kayak.com to
the next level with a dynamic integrated marketing approach. Kayak.com will
be the travel industry's next great brand."
Prior to his position at Vonage, Harris was the CMO at CarDay.com, a
bricks-and-clicks used car exchange. In the late 1990s he was Senior Vice
President of marketing for HotJobs.com, a leading job search site, where he
managed a $50 million marketing budget. Harris also founded and ran his own
full service ad agency with accounts that included Coca Cola, Citibank,
Nestle, Sotheby's and M&M Mars. Harris earned a MBA in Marketing and
International Business from the Columbia Business School, a MIA in South Asian
Studies from the Columbia School of International Affairs, and a BA in
Sociology and Anthropology from Carleton College.
Created by co-founders of Orbitz, Travelocity and Expedia, Kayak.com is a
comparison-shopping Web site that helps consumers make informed decisions in
their travel planning. The site, which launched February 7, 2005, offers a
comprehensive search engine that scours over 100 travel sites, providing
prices and itineraries for hundreds of airlines, more than 103,000 hotels and
all leading rental car companies. Kayak.com is the first to integrate
consumer and professional reviews and other relevant travel information with
real-time prices and availability. Kayak.com's investors include Sequoia
Capital, America Online, Inc. and General Catalyst Partners. For more
information, please visit http://www.kayak.com .