Kayem Introduces New England Patriots Franks at Shaw's Supermarkets
Announces The Ultimate Pats Fan Experience promotion at participating retail stores and Kayem.com
CHELSEA, Mass., Oct. 4, 2011 /PRNewswire/ -- New England Patriots fans watching the game from home now have a chance to taste what it's like to be inside Gillette Stadium. Kayem Foods, official brand of both Franks and Sausage of the New England Patriots and Gillette Stadium, announced a new multi-year sponsorship and licensing agreement to manufacture and distribute Kayem Patriots Franks at retail markets throughout New England.
As part of the new retail agreement, customers can now purchase deliciously-seasoned Kayem Patriots Franks at their local Shaw's Supermarkets. Kayem Patriots Franks feature Kayem's special all-beef recipe, offering a unique blend of spices for a distinct bolder flavor. The plump and juicy franks have no fillers and are MSG and gluten free. Kayem Patriots Franks are larger than traditional Franks, making it a fan-favorite on game days.
"Enjoying great tasting food is an important part of the Patriots experience and having Kayem as the official brand of Franks and Sausage allows us to provide quality products at Gillette and now for our fans watching from home," said Murray Kohl, Vice President of Sales for the New England Patriots.
Kayem will kick off the new retail Patriots' frank on October 4 by launching The Ultimate Pats Fan Experience promotion which gives fans a chance to win a once-in-a-lifetime VIP Patriots experience. The grand-prize winner will receive two mid-field tickets to the Patriots vs. Colts game on December 4, a pre-game official Patriots tailgate, a tour of the field before the game, pictures with cheerleaders, an official Patriots jersey, an autographed football and a chance to retrieve the tee after kickoff. Fans can enter to win on www.Kayem.com or by visiting Shaw's through November 17.
"We're proud to offer our high-quality All-Beef Franks at Gillette Stadium and now in our customers' homes," said Bob Kufferman, Kayem Senior Brand Manager. "As the 'Official Hot Dog and Sausage of the New England Patriots,' over 68,000 Patriots fans can enjoy Kayem Franks at Gillette on game day. Now millions of New England residents can recreate the same game-day food experience at home with Kayem."
Kayem Foods, founded in 1909, is the largest meat processor in New England. Owned and operated by the same family for more than 100 years, the company manufactures Kayem Franks, the #1 brand of franks sold in New England, in addition to being one of the top makers of sausage. Best known for its Old Tyme Natural Casing franks, Kayem produces over 100 varieties of hot dogs and 300 varieties of deli meats, sausage and dinner hams under the Kayem, al fresco, Schonland's, McKenzie, Triple M, Genoa, Jordan's, Deutschmacher, Kirschner, and Essem brands. In 2009, Kayem Foods began manufacturing and distributing the iconic Fenway Franks line of hot dogs, the Official Hot Dog of the Boston Red Sox and Fenway Park.
SOURCE Kayem Foods
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