Keds Partners With Designer Nanette Lepore for Spring 2007

Jul 12, 2006, 01:00 ET from Keds Corporation

    LEXINGTON, Mass., July 12 /PRNewswire/ -- Keds is delighted to add
 fashion designer Nanette Lepore to its exclusive list of collaborators. The
 footwear brand today announced a partnership with Lepore for Spring 2007.
 Lepore and Keds' product team will create twelve to fifteen styles,
 including ballet flats, skimmers, peep toes and d'Orsay flats. Each style
 will incorporate Nanette Lepore's signature prints and embellishments.
     "Keds is one of those rare brands that holds iconic status in American
 fashion," says Lepore. "I'm excited about collaborating with them and love
 the idea of a feminine aesthetic interwoven with Keds' sporty look; it's
 going to be fun."
     The limited edition collection will debut on August 2nd at a private
 reception at the Nanette Lepore Boutique at The Forum Shops in Las Vegas to
 coincide with the World Shoe Association (WSA) trade show. Select styles
 will also be featured at the designer's runway show during New York Fashion
 Week on September 12, 2006 at the Bryant Park Tents.
     Mischa Barton, spokesmodel for Keds, will wear a complete Nanette
 Lepore look in Keds' Spring 2007 ad campaign, pairing shoes from the
 exclusive collection with pieces from the designer's ready-to-wear line.
     "We are thrilled to partner with Nanette Lepore on this new
 collection," says Jennifer Weiderman, Vice President of Marketing for Keds.
 "Her feminine, whimsical designs and distinctive prints are perfect for
 Keds. In addition, this collection will build cachet and further momentum
 for the brand." Nanette Lepore for Keds will be sold at
 , Nanette Lepore boutiques, Nordstrom, Saks Fifth Avenue, Bloomingdale's,
 Macy's West and select specialty boutiques. The collection will retail for
     About Keds
     Since 1916 Keds has represented authenticity, quality and style. Style
 icons throughout the years have worn their Keds, and today Mischa Barton
 continues this trend as the spokesmodel for Keds. Keds has a myriad of
 styles from the classic champion sneaker to vintage inspired distressed
 slip-ons to ballet flats to pointy toe skimmers to lace-up active
 mary-janes, sneakers, and mules. Keds is a subsidiary of The Stride Rite
 Corporation, a company that produces and markets children's, women's, and
 men's footwear.
     About Nanette Lepore
     Born in Youngstown, Ohio, to artist parents, fashion designer Nanette
 Lepore produced her first couture look at age nine. Annual family road
 trips on Route 66 instilled in Lepore a free spirit and a taste for travel.
 After completing her undergraduate studies at Youngstown University, Lepore
 attended New York City's venerable Fashion Institute of Technology. Today,
 Lepore designs in her New York City atelier alongside her husband, Robert,
 who helms the business side of the worldwide brand as its President. Lepore
 enjoys a strong following among editors and celebrities including Hilary
 Swank, Sarah Jessica Parker and Eva Longoria. There are currently six
 Nanette Lepore boutiques worldwide: New York, Los Angeles, Las Vegas,
 Boston, Tokyo and London. Nanette resides in Manhattan's West Village with
 her husband and daughter, Violet, age eight.

SOURCE Keds Corporation