Kellogg Brings Olympic Spirit to America's Breakfast Table U.S. Olympic Hopefuls Appear On Kellogg Packages to Help Fans Gear Up

For Games



    BATTLE CREEK, Mich., Dec. 6 /PRNewswire/ -- Kellogg USA is Going for the
 Gold(TM) as the official supplier of cereal, waffles and toaster pastries for
 the 2002 Olympic Winter Games and the 2002 U.S. Olympic Team.
     Kellogg will help welcome the Olympic Winter Games back to the United
 States and create excitement with Olympic-themed packages, products and
 promotional offers to arrive on grocery store shelves beginning in December.
     "Kellogg is proud to partner with the 2002 U.S. Olympic Team and the 2002
 Olympic Winter Games to help extend the Olympic spirit into American
 households nationwide," said Kevin Smith, senior vice president of marketing
 services, Kellogg Company.  "We hope to help bring the Games alive for
 Americans of all ages and rally support for the U.S. Olympic Team."
 
     Team Up with America's Best:  Kellogg's(R) Packages feature U.S. Athletes
     Kellogg will feature eight of the United States' top Olympic hopefuls for
 2002 on more than 75 million packages of Kellogg's(R) most popular morning
 food varieties.
     Kellogg packages will feature the following athletes and brands:
     -- Eric Bergoust - Freestyle aerials - on packages of Kellogg's(R) Corn
        Pops(R)
     -- Barrett Christy - Freestyle snowboarding - on packages of Kellogg's(R)
        Apple Jacks(R) and Kellogg's(R) 12-count Family Pack Pop-Tarts(R) in
        Frosted Blueberry, Brown Sugar Cinnamon, Frosted Cherry, Chocolate
        Fudge, S'Mores and Frosted Strawberry flavors
     -- Jen Davidson and Jean Racine - Bobsleigh - on packages of Kellogg's(R)
        Crispix(R), Kellogg's(R) Mini-Wheats(R) Frosted Original and
        Kellogg's(R) Mini-Wheats(R) Honey Frosted Bite Size
     -- Jonny Moseley - Moguls - on packages of Kellogg's(R) Honey Crunch Corn
        Flakes(R) and Kellogg's(R) Raisin Bran(R)
     -- Daron Rahlves - Downhill/Super G - on packages of Kellogg's(R) Corn
        Flakes(R)
     -- Jimmy Shea - Skeleton - on packages of Kellogg's(R) Raisin Bran
        Crunch(R)
     -- Picabo Street - Downhill/Super G - on packages of Kellogg's(R) Frosted
        Flakes (R).
 
     Patriotic Products: Kellogg's(R) USA Olympic Pop-Tarts(R)
     Kellogg will introduce more than 2 million packages of USA Olympic
 Pop-Tarts(R) so Olympic enthusiasts everywhere can toast a winning treat.
     -- Kellogg's(R) USA Olympic Pop-Tarts(R) with Strawberry Filling and Red &
        Blue Stars features strawberry filling that unites with creamy vanilla
        frosting and crunchy star sprinkles to deliver a champion snack in red,
        white and blue.
     -- Kellogg's(R) USA Olympic Pop-Tarts(R) packaging will help fans get on
        board with Barrett Christy, 1998 Olympic snowboarding team member and
 
        three-time X Games champion.  Each 12-count package of Kellogg's(R) USA
        Olympic Pop-Tarts(R) with Strawberry Filling and Red & Blue Stars will
        feature highlights of Christy's career as well as a snowboarding pop
        quiz.
 
     Grab the Gold, Get the Gear:  Kellogg's(R) Free-in-Mail Promotion
     Winter sports fans can experience the Olympic spirit with Kellogg's(R)
 2002 Olympic Winter Games Gear by collecting Gold Medal symbols (proof of
 purchase) on box tops of Kellogg's(R) Olympic-themed packages.
     The following Kellogg's(R) 2002 Olympic Winter Games Gear items will sport
 the official 2002 Olympic Winter Games logo and will be redeemable with a
 minimum of four Kellogg's(R) Gold Medal symbols:
     -- Sport shades
     -- Ski cap
     -- Full-version snowboarding CD-ROM PC game
     -- 2002 Olympic Winter Games Edition Snowboard
 
     Kellogg USA is an Official Supplier to the 2002 Olympic Winter Games and
 Paralympic Winter Games in Salt Lake City and the 2002 and 2004 U.S. Olympic
 Teams.  The agreement with the Olympic Properties of the United States (OPUS)
 extends to all Kellogg's(R) cereal brands, as well as Pop-Tarts(R) toaster
 pastries and Eggo(R) waffles.  Kellogg's(R) ready-to-eat cereals will be
 included on the training tables for athletes at all three U.S. Olympic
 Training Centers, through 2004, as well as in the Olympic Village during the
 2002 Olympic Winter Games.
     With projected annual sales of more than $9 billion, Kellogg Company is
 the world's leading producer of cereal and a leading producer of convenience
 foods, including toaster pastries, and frozen waffles.  Kellogg products are
 manufactured in 19 countries and marketed in more than 160 countries around
 the world.  For more information, visit the Kellogg Company's web site at
 www.kelloggs.com .
 
     Go for the Gold is a registered trademark of the United State Olympic
 Committee.
 
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SOURCE Kellogg USA
RELATED LINKS
http://www.kelloggs.com

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