Other News Releases in Food & Beverages
Dean Foods Company Chairman and CEO Completes Previously Disclosed Forward Sale Agreement
Quiznos and Franchisees Reach Settlement of Multiple Class Action Lawsuits
Tastes of New Zealand Take Center Stage on Crystal Sailing
Journalists and Bloggers
Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.
View and download archived video content distributed by MultiVu on The Digital Center.
See more news releases in: Food & Beverages, Health Care & Hospitals
Kellogg Company Discontinues Immunity Statements On Rice Krispies Cereals
BATTLE CREEK, Mich., Nov. 4 /PRNewswire-FirstCall/ -- Kellogg Company today announced its decision to discontinue the immunity statements on Kellogg's Rice Krispies cereals.
Last year, Kellogg Company started the development of adding antioxidants to Rice Krispies cereals. This is one way the Company responded to parents indicating their desire for more positive nutrition in kids' cereal.
While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the Company decided to make this change. The communication will be on pack for the next few months as packaging flows through store shelves. We will, however, continue to provide the increased amounts of vitamins A, B, C and E (25% Daily Value) that the cereal offers.
We will continue to respond to the desire for improved nutrition, and we are committed to communicating the importance of nutrition to our consumers.
SOURCE Kellogg Company