Kellwood to Acquire Hanna Andersson, A Leading Childrenswear Company

    ST. LOUIS, June 13 /PRNewswire-FirstCall/ -- Kellwood Company (NYSE:  
 KWD) announced an agreement today to acquire Hanna Andersson Corporation,
 according to Robert C. Skinner, Jr., Kellwood chairman, president, and
 chief executive officer.
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     Headquartered in Portland, OR, Hanna Andersson, which is known for its
 superior quality and colorful designs, is a leading brand in the specialty
 children's apparel market. Utilizing a multi-channel distribution strategy,
 the products are marketed through the company's catalog, 18 retail stores
 and its website (HannaAndersson.com). Sales for 2006 were approximately
 $100 million.
     Founded by a Swedish mother, Gun Denhart, and her American husband,
 Tom, in 1983, the company is named for her grandmother, Hanna Andersson.
 She started a children's clothing business in America when she could not
 find beautiful quality, pure cotton kids clothes like those she had known
 in Sweden. Gun commented "It's terrific to know the little company Tom and
 I started, with a simple commitment to the customer, high quality and
 strong sense of corporate responsibility, has the opportunity to partner
 with Kellwood to help Hanna realize its full potential".
     Skinner stated, "The Hanna Andersson acquisition complements our
 business and brand portfolio corporate strategy in several ways. As we have
 stated, one of our goals is to expand into upscale brands, and Hanna
 Andersson positions Kellwood in the better category of children's apparel.
 Another part of our strategy is to connect more directly with the consumer.
 The Hanna Andersson business model is focused on a direct to consumer
 format with a rich media eCommerce web site, colorful catalogs, and an
 inviting store format. In addition, Hanna Andersson complements and
 strengthens our successful and strong children's business platform that we
 have established with Gerber Childrenswear."
     The Hanna Andersson management team will continue to be led by Philip
 Iosca, president and CEO. "Phil and his team have done an excellent job
 building the Hanna Andersson business over the last 12 years," added
 Skinner.
     Iosca commented, "I am excited Hanna is partnering with Kellwood, a
 company that appreciates our brand and its position in the marketplace.
 Kellwood has the resources to help us grow and a leadership team that
 shares our corporate values and vision for the future".
     Kellwood will purchase the company for approximately $175 million, and
 the Company anticipates the acquisition will be accretive in the first full
 year before purchase accounting. The transaction is expected to close by
 the end of the fiscal second quarter. Kellwood was represented by J.P.
 Morgan Securities Inc. and Hanna Andersson by CIBC World Markets. The
 current ownership principally consists of Castanea Partners, Dorset
 Capital, and company management.
     Statements in this press release that are not strictly historical are
 "forward-looking" statements within the meaning of the safe harbor
 provisions of the federal securities laws. Actual results may differ
 materially due to risks and uncertainties that are described in the
 Company's Form 10-K and other filings with the SEC. The Company undertakes
 no obligation to release publicly the results of any revisions to these
 forward looking statements that may be made to reflect events or
 circumstances after the date hereof or to reflect the occurrence of
 unanticipated events.
     ABOUT KELLWOOD COMPANY
     Kellwood Company (NYSE:   KWD), a $2 billion marketer of apparel and
 consumer soft goods, specializes in branded as well as private label
 product, and markets to all channels of distribution with product specific
 to a particular channel. For more information, visit
 http://www.kellwood.com.
 
 

SOURCE Kellwood Company

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