Ken Paves Salon Joins Non-Profit's Fight Against Global Human Trafficking

BEVERLY HILLS, Calif., Sept. 22, 2012 /PRNewswire/ -- On Sunday, September 23, celebrity stylist Ken Paves and his team of stylists at the Ken Paves Salon in Beverly Hills are hosting "Cut for a Cause," an event aimed at raising funds to help support the fight against global human trafficking.  Proceeds from the event will be donated to The Trade, a non-profit foundation dedicated to helping women in poverty stricken countries leave behind lives of prostitution and human trafficking by providing them training in the art and science of hair dressing.

As part of the event, stylists at the salon will donate their services throughout the day to support The Trade.  Patrons who would like to help support the cause should contact the salon to book an appointment. 

"Everyone at the salon is very excited for the event Sunday," said Paves.  "With the Emmys taking place the same evening, you just never know who you might see at the salon that day."

Ken Paves is involved in numerous charities and joined The Trade's fight against human trafficking in 2011.  He and celebrity Victoria Beckham recently endorsed The Trade in the September issue of Glamour Magazine (pg. 218).

"Victoria and I share a passion for empowering women," said Paves.  "We love the idea of providing these women with more than just money, but a skill that they can use to provide for themselves and their families in the future."   

Since its initiation, The Trade has sent teams of stylists to Nicaragua, Brazil and Africa, helping more than 50 victims improve their social and economic statuses.  In addition to hair styling techniques, The Trade provides the women training in simple business practices as a way of adding value to their surrounding communities.

With a goal of raising the funds necessary to continue sponsoring annual trips, The Trade is now leaning on the support of salons and stylists who are passionate for the cause with the implementation of their newest fundraising platform, Cut for a Cause. 

"We've had an incredible response from salons and stylists nation-wide," said Chris McCarley, founder of The Trade.  "Being a predominantly female-driven industry, many stylists are passionate about empowering women and have jumped on the opportunity to help.  We hope that our foundation and efforts provide a platform for these women to tell their stories and raise awareness."

"We have been thrilled to have the support of Ken Paves and his salon," he said.  "It's fulfilling to see that so many others are equally passionate about such an important issue."

For more information on The Trade, visit www.supportthetrade.org. To schedule an appointment at Ken Paves Salon on Sunday, September 23, contact the salon directly at (310) 205-0087

About Ken Paves

Ken Paves is a nationally recognized celebrity hairstylist known for working with famous clientele like Jennifer Lopez, Victoria Beckham, Eva Longoria, Jessica Simpson and Lady Gaga. He has served as a creative hair consultant for many movies and TV shows – including "The Wedding Planner," "Monster-in-Law," "The X Factor" and "The Biggest Loser" – and his work been featured on the pages of leading style magazines such as Vogue, Vanity Fair, Cosmopolitan and American Salon. Paves was named Hairdresser of the Decade by Para Todos in 2010, and has been honored with the Humanitarian of the Year award by Behind the Chair. He generously donates his time to numerous charitable organizations including Operation Smile, Support the Trade and GLAD. Learn more about Paves and his salon at http://www.kenpaves.com.

Kenneth and Co. supported the event by donating all of the products to be used and sold during the event, with all proceeds from those sales to go to the charity.

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Media Inquiries 
Beth Miller 
Director of Sales and Marketing 
Kenneth & Co. 
(561) 424-2500

Dan Lorain 
THE TRADE FOUNDATION
(661) 752-5233
http://www.supportthetrade.org

SOURCE Kenneth and Co.