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2014

Kenneth Cole Raises Awareness about the Importance of Immigration Reform with the Launch of His New Billboard

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NEW YORK, May 10, 2013 /PRNewswire/ --

WHO:  Fashion designer and social activist, Kenneth Cole

(Photo: http://photos.prnewswire.com/prnh/20130510/NY11262 )

(Logo: http://photos.prnewswire.com/prnh/20111101/MM98089LOGO )

WHAT:  Known for pushing the envelope and using his advertising as a platform to spark dialogue over important social issues, Kenneth Cole is doing it again with the current immigration debate.  Featuring the slogan "WHAT IF WE WERE ALL IN THE SAME BOAT?" SUPPORT IMMIGRATION REFORM...STAND FOR HUMAN RIGHTS (AND LEFTS), the billboard supports the need for change in immigration policies from a civil liberties perspective.

Evolving the campaign one step further, the brand is inviting members of the Facebook community who are in favor of immigration reform, to show their support by liking or sharing the post at www.facebook.com/KennethColeProductions, and using a link provided to petition for change through the National Immigration Justice Center (NIJC). Twitter followers can join in the conversation and share their opinions by using #KCbillboard.

WHERE: Westside Highway & 123rd Street, New York City

WHEN:  Billboard Posting Date: May 13, 2013

About Kenneth Cole

Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at http://www.kennethcole.com.

SOURCE Kenneth Cole



RELATED LINKS
http://www.kennethcole.com

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