Kenshoo and AdBrite Announce an Integration Between the KENSHOO SEARCH(TM)

Automation Platform and AdBrite's Comprehensive Online ad Network.

    SAN FRANCISCO, California, June 16 /PRNewswire/ -- Kenshoo LTD and
 AdBrite have announced a partnership to provide an integrated online
 marketing solution. The companies, both funded by Sequoia Capital, have
 integrated their best-of-breed solutions to allow search marketers to
 efficiently extend their campaigns to run in non-search inventory such as
 display ad units.
 
     The collaboration will enable consolidated purchasing, reporting,
 optimization, and de-duplication of cross media advertising with the
 ultimate goals of unified tracking and optimization across all media
 channels. This move makes online advertising easier and more effective by
 integrating Kenshoo's dominant Search SEM Technologies with AdBrite's
 high-reach, high-quality ad marketplace.
 
     KENSHOO SEARCH(TM) is a 3rd generation SEM platform that focuses on
 Quality Management(TM). The platform encapsulates a collection of advanced
 SEM tools designed to work together to give campaign managers a true cross
 channel management and optimization system. The system does not focus on a
 single aspect of campaign optimization, like bid management; rather it
 incorporates each aspect of SEM campaigns as they interact with each other
 to best improve overall quality of Search Engine Marketing.
 
     AdBrite is a leading online advertising network, reaching 85 million US
 users each month and serving ads on over 50,000 websites. AdBrite recently
 launched an Open Targeting Exchange (OTX), a new approach to ad targeting
 that delivers superior yield and advertiser effectiveness by leveraging
 multiple targeting methods and algorithms. Each time a page is viewed on an
 AdBrite publisher's site, OTX scans multiple eligible targeting algorithms
 to determine the most relevant and valuable advertisement for the given
 site, user, and geography. AdBrite also recently announced an exclusive
 multi-year online advertising partnership with Live Nation (NYSE:   LYV), the
 world's largest live music company.
 
     "AdBrite is an impressive ad network built on leading technology and
 partnering it with Kenshoo was a natural move for us. We ran some tests
 with their network and the cost/conversion ratios that we saw were
 excellent. Our focus at Kenshoo is Quality Management(TM) and we are
 confident that AdBrite will not only help us in continuing to deliver a
 quality platform but also to enhance it." said Yoav Izhar-Prato, CEO of
 Kenshoo.
 
     "AdBrite is committed to offering our customers the best possible
 service and products. KENSHOO SEARCH(TM) is a powerful and easy-to-use tool
 that will help our advertisers extend the reach of their search campaigns
 to high-quality display inventory without having to invest a lot of time
 and effort. " said Ignacio Fanlo, CEO of AdBrite.
 
     About AdBrite
 
     AdBrite is the Internet's Ad Marketplace. The company makes it easy to
 buy and sell advertising online, giving advertisers and publishers more
 transparency and control than any other ad network. With banner and text
 ads, as well as innovative formats like BritePic, InVideo and Full Page Ad,
 AdBrite has created a simple and more effective advertising marketplace for
 advertisers and publishers of all sizes. In January 2008, AdBrite ads
 reached 85 million unique users in the U.S. (comScore). AdBrite was founded
 by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San
 Francisco, California. AdBrite is backed by venture capital firms Sequoia
 Capital, DAG Ventures, and Mitsui Ventures. http://www.adbrite.com/.
 
     About Kenshoo Ltd
 
     Kenshoo (http://www.kenshoo.com) is a provider of end-to-end search
 marketing automated technology for advertisers and agencies worldwide. The
 company's flagship product KENSHOO SEARCH(TM) provides automated Quality
 Management (TM) for cross-platform search campaigns.
 
     Kenshoo is backed by venture capital firms Sequoia Capital and Arts
 Alliance. http://www.kenshoo.com.
 
 

     Contact:
     Alon Sheafer
     VP Products & Marketing
     Kenshoo Ltd
     marketing@kenshoo.com
     +972-3-7466500
 
 
 
 

SOURCE Kenshoo

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