Ketchum Sports & Entertainment Adds Kelly Mullen as VP, Branded Entertainment
NEW YORK and LOS ANGELES, March 10, 2015 /PRNewswire/ -- Global public relations firm Ketchum today announced the expansion of its Ketchum Sports & Entertainment (KSE) division's leadership team with the hire of Kelly Mullen, VP of branded entertainment. Based in Los Angeles, Mullen bolsters KSE's entertainment marketing and Ketchum Sounds music marketing teams, where she also will focus on supporting clients' branded film and video content needs through KSE's Behind the Scenes offering.
"Kelly has an impressive career in creating great content, notably executive producing multiple series and feature films from the ground up across a variety of mediums," said Ann Wool, partner and president of Ketchum Sports & Entertainment. "She is well-known within the industry for her ability to utilize research and trend data to align her clients' brands with marketplace demands. She now brings that experience working with some of the world's most powerful film, television and online properties in helping our clients produce breakthrough work."
Mullen's experience ranges from negotiating and structuring distribution deals to executive producing feature films, digital series and game shows. Having started her career with Paramount Pictures and Groundswell Productions, she was most recently the co-founder of the entertainment division at Walter Isaacson Marketing Agency.
"Our clients come to KSE looking for the most innovative ways to partner their brands with music, branded content and celebrities across the stratosphere from Hollywood to YouTube," said Marcus Peterzell, EVP of entertainment. "Kelly is a critical addition to our team, and with her help we will continue to deliver award-winning work."
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 14 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit www.ketchum.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
SOURCE Ketchum
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