Kevin Bacon and Christina Applegate to Appear in New Print Campaign for Hanes
Kevin Bacon Makes Some Music for Hanes Perfect T; Christina Applegate Finds
Comfort and Style in the Hanes Perfect T
WINSTON-SALEM, N.C., June 21 /PRNewswire/ -- Hanes, the No.1 apparel brand in the United States, today announced that it will launch a collection of new print ads within the successful "Look Who We've Got Our Hanes On Now" ad campaign. Kevin Bacon and Christina Applegate, both of whom have already been featured in recent TV spots, are the latest celebrities in the Hanes campaign line-up, which has also featured celebrities Jennifer Love Hewitt, Matthew Perry, Damon Wayans and basketball great, Michael Jordan, in both print and television advertisements. (Photo: http://www.newscom.com/cgi-bin/prnh/20060621/NYW027-a http://www.newscom.com/cgi-bin/prnh/20060621/NYW027-b ) Created by The Martin Agency of Richmond, Virginia, each new print ad in the campaign captures each celebrity's personality -- comfortable with themselves and in their Hanes -- in a fun and energetic way. Beginning June 26, the new print ads will run nationwide in Lifestyle and Entertainment books. "Through our newest collection of print ads, we're tapping some of today's most stylish celebrities, notably Kevin Bacon and Christina Applegate, to showcase how the Hanes perfect T inspires their own personal style," said Sidney Falken, Hanes Brand Champion. "The 'Look Who' campaign continues to influence consumers' individual style with new apparel that is anything but basic." Hanes again will bring to life the tagline, "Look Who We've Got Our Hanes On Now," with new print ads featuring Kevin Bacon as he writes and plays music on his guitar, while wearing the Hanes perfect T. Underscored by the tagline "Perfect On Stage and Off," Bacon is shown wearing the Hanes perfect T with jeans, sweats and under a sports jacket paired with dress pants, demonstrating how men can dress the Hanes perfect T up or down to create their own sense of personal style. In addition, consumers are prompted to log onto http://www.hanes.com, to learn more about Kevin's style and to listen to music from his band, The Bacon Brothers. The second group of print ads features a playful and beautiful Christina Applegate having fun around the home with her dog and displaying her personal sense of style in the new, colorful Hanes perfect T. The ad features Christina dressing the Ts up and down, as the perfect T covers both the casual and dressier facets of a woman's wardrobe. Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks, shoes and casual apparel. Hanes is a flagship brand of Sara Lee Branded Apparel. Sara Lee Branded Apparel is currently a part of Sara Lee Corporation, which in February 2005 announced a transformation of its business portfolio to focus on food, beverage and household products. At that time, Sara Lee announced its intent to spin off as an independent, publicly held company its Americas/Asia apparel business, Sara Lee Branded Apparel, a move that is expected to be completed by September 2006. Contacts: Danielle King Jennifer Gardner Weber Shandwick Sara Lee Branded Apparel 212-445-8364 336-519-6792 email@example.com firstname.lastname@example.org
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