Kevin Bacon and Christina Applegate to Appear in New Print Campaign for Hanes

    WINSTON-SALEM, N.C., June 21 /PRNewswire/ -- Hanes, the No.1 apparel
 brand in the United States, today announced that it will launch a
 collection of new print ads within the successful "Look Who We've Got Our
 Hanes On Now" ad campaign. Kevin Bacon and Christina Applegate, both of
 whom have already been featured in recent TV spots, are the latest
 celebrities in the Hanes campaign line-up, which has also featured
 celebrities Jennifer Love Hewitt, Matthew Perry, Damon Wayans and
 basketball great, Michael Jordan, in both print and television
 advertisements.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060621/NYW027-a
             http://www.newscom.com/cgi-bin/prnh/20060621/NYW027-b )
     Created by The Martin Agency of Richmond, Virginia, each new print ad
 in the campaign captures each celebrity's personality -- comfortable with
 themselves and in their Hanes -- in a fun and energetic way. Beginning June
 26, the new print ads will run nationwide in Lifestyle and Entertainment
 books.
     "Through our newest collection of print ads, we're tapping some of
 today's most stylish celebrities, notably Kevin Bacon and Christina
 Applegate, to showcase how the Hanes perfect T inspires their own personal
 style," said Sidney Falken, Hanes Brand Champion. "The 'Look Who' campaign
 continues to influence consumers' individual style with new apparel that is
 anything but basic."
     Hanes again will bring to life the tagline, "Look Who We've Got Our
 Hanes On Now," with new print ads featuring Kevin Bacon as he writes and
 plays music on his guitar, while wearing the Hanes perfect T. Underscored
 by the tagline "Perfect On Stage and Off," Bacon is shown wearing the Hanes
 perfect T with jeans, sweats and under a sports jacket paired with dress
 pants, demonstrating how men can dress the Hanes perfect T up or down to
 create their own sense of personal style. In addition, consumers are
 prompted to log onto http://www.hanes.com, to learn more about Kevin's
 style and to listen to music from his band, The Bacon Brothers.
     The second group of print ads features a playful and beautiful
 Christina Applegate having fun around the home with her dog and displaying
 her personal sense of style in the new, colorful Hanes perfect T. The ad
 features Christina dressing the Ts up and down, as the perfect T covers
 both the casual and dressier facets of a woman's wardrobe.
     Hanes is a leading brand of intimate apparel, underwear, sleepwear,
 socks, shoes and casual apparel. Hanes is a flagship brand of Sara Lee
 Branded Apparel. Sara Lee Branded Apparel is currently a part of Sara Lee
 Corporation, which in February 2005 announced a transformation of its
 business portfolio to focus on food, beverage and household products. At
 that time, Sara Lee announced its intent to spin off as an independent,
 publicly held company its Americas/Asia apparel business, Sara Lee Branded
 Apparel, a move that is expected to be completed by September 2006.
     Contacts:  Danielle King                     Jennifer Gardner
                Weber Shandwick                   Sara Lee Branded Apparel
                212-445-8364                      336-519-6792
                dmking@webershandwick.com         jennifer.gardner@saralee.com
 
 

SOURCE Hanes