KGC? Kentucky Fried Chicken Testing New Grilled Chicken

Nation's Leading Chicken Brand Market-Testing Kentucky Grilled Chicken

Mar 24, 2008, 01:00 ET from KFC Corporation

    LOUISVILLE, Ky., March 24 /PRNewswire/ -- For over 65 years, Kentucky
 Fried Chicken has served up Colonel Sanders' famous Original Recipe(R)
 fried chicken. Now KFC is market testing a revolutionary finger lickin' new
 menu addition -- Kentucky Grilled Chicken.
     "This great tasting product will help KFC continue to evolve and
 increase our relevance among consumers looking for nonfried menu options.
 It's the latest and most exciting of many recent menu innovations at KFC,"
 said Gregg Dedrick, President of KFC. "And, as always, it will deliver the
 great flavor our customers have come to expect."
     Currently being tested in Indianapolis, Colorado Springs, San Diego,
 Oklahoma City, Jacksonville, Fla., and Austin, Texas, KFC's Kentucky
 Grilled Chicken is expected to be unveiled nationwide in early 2009.
     Kentucky Grilled Chicken
     The introduction of Grilled Chicken would mark a significant evolution
 to the KFC menu. The new product is designed to appeal to KFC lovers who
 say they want nonfried options while staying true to the great taste and
 quality of KFC's traditional menu.
     Kentucky Grilled Chicken is marinated and seasoned with a savory blend
 of secret herbs and spices and then grilled to juicy perfection. KFC's
 Grilled Chicken has between 60 to 180 calories and 3 to 9 grams of fat.
 Original Recipe(R) chicken has between 130 to 360 calories and 8 to 24
 grams of fat. Kentucky Grilled Chicken prices will be on par with KFC's
 fried menu items.
     "We have worked tirelessly to develop a grilled product that would have
 met Colonel Sanders' high expectations for flavor and taste," commented
 Doug Hasselo, Chief Food Innovation Officer at KFC. "We're confident the
 Colonel would have given this grilled recipe his seal of approval. It truly
 is finger lickin' good."
     A Packaging Twist
     The flavorful grilled chicken isn't the only thing new about this
 introduction. Even the Colonel's iconic bucket has a new and exciting look.
 KFC locations serving Grilled and Fried Chicken will do so in buckets that
 are half red and half white -- a design unlike any other in the 50-plus
 year history of the bucket. This version includes "Kentucky Grilled
 Chicken" graphics on the white side and "Kentucky Fried Chicken" graphics
 on the red side. Of course, images of KFC's world famous founder Colonel
 Sanders will also adorn the bucket, which is designed to communicate the
 variety of menu offerings at KFC.
     Ad Support with Presidential Appeal
     Kentucky Grilled Chicken will be supported with three new television
 commercials created by DraftFCB, Chicago. Most notably, a 30 second
 commercial will star KFC's president Gregg Dedrick delivering a message
 that the new Grilled Chicken has a taste worthy of the name KFC. The
 backdrop for the commercial is a KFC storefront getting outfitted with a
 new sign reading -- Kentucky Fried (& Grilled) Chicken.
     Focused on the Nutritionals
     In addition to offering new items, KFC is committed to examining the
 nutritional profile of its current menu items. The brand made significant
 strides with its transition to zero grams trans fat per serving fried
 chicken in April 2007. KFC is also currently making strides to reduce
 sodium on a variety of menu items.
     This transformation to reach new audiences is happening beyond the
 menu. KFC's evolution is communicated in its new "Life Tastes Better with
 KFC" advertising campaign, which has a youthful and contemporary approach.
     For more information on KFC and its menu, visit KFC
 provides complete nutrition information on all our menu items so that
 consumers can make informed choices based on their personal dietary goals.
     About KFC
     KFC Corporation, based in Louisville, Ky., is the world's most popular
 chicken restaurant chain specializing in Original Recipe(R), Extra
 Crispy(TM) and Colonel's Crispy Strips(R) with home-style sides, Honey BBQ
 Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC
 outlets in more than 80 countries and territories around the world, serving
 some 12 million customers each day. KFC Corporation is a subsidiary of Yum!
 Brands, Inc., Louisville, Ky. (NYSE:   YUM).

SOURCE KFC Corporation