"Excitement is building for NBA All-Star 2017, and a 'Kia All-Star Ride' in one of our world-class vehicles will be the most convenient, and more importantly, most fun mode of transportation for on-the-go basketball fans in New Orleans," said Kimberley Gardiner, director, marketing communications, KMA. "This year marks Kia's 10th season in partnership with the NBA, and as we celebrate that milestone we want to thank and reward basketball fans with the chance for free, interactive rides at one of the league's signature events."
Kia is the Official Automotive Partner of NBA All-Star 2017 and the title partner of Kia NBA Tip-Off, the Kia NBA Performance Awards and the Kia NBA All-Star MVP award. For the second straight year, the Kia logo will appear on the NBA All-Star uniforms with a special patch on the upper left chest.
In addition to the "Kia All-Star Ride," there will be three 2017 Kia Optima displays showcased in New Orleans, two at the Smoothie King Center; and one "All-Star Optima" outside Harrah's Casino. Fans can take a selfie with the "All-Star Optima," post their photo and prediction of the total number of basketballs inside the custom-wrapped vehicle using #KiaAllStarContest on Instagram or Twitter for a chance to win a $2,000 shopping spree to the NBA Store. Full details, contest rules and restrictions will be posted at Harrah's Casino near the "All-Star Optima."
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the Official Automotive Partner of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.
For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
(1) Limited availability and subject to Official Rules and additional terms and conditions at t.uber.com/KiaAllStarRide
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SOURCE Kia Motors America