Kia Optima and Sedona Receive Strategic Vision Total Value Awards

Vehicle Owners Recognize Sedan and Minivan for the Quality of Ownership


Oct 09, 2006, 01:00 ET from Kia Motors America

    IRVINE, Calif., Oct. 9 /PRNewswire/ -- Owners of the all-new Kia Optima
 sedan and Sedona minivan have expressed extreme satisfaction with their new
 cars as both products earned top honors in their respective categories in
 Strategic Vision's 2006 Total Value Index (TVI). The San Diego-based
 research firm's calculations correlate various economic issues with the
 overall quality of the ownership experience.
     Strategic Vision surveyed more than 64,000 new car buyers who purchased
 their vehicle between October 2005 and March 2006, asking an array of
 questions about their first 90 days of ownership. Components of Total Value
 include reliability, warranty, anticipated resale value and durability.
     "The Total Value Awards are a significant achievement because they are
 a direct reflection of the positive experience Kia owners are having with
 their new vehicles," said Len Hunt, executive vice president and COO, Kia
 Motors America. "The all-new Optima and Sedona offer high levels of
 comfort, convenience and safety at a tremendous value, and is further proof
 of the excitement our next generation products are delivering to the
     The Sedona minivan earned a five-star crash safety rating from the U.S.
 Department of Transportation's National Highway Traffic Safety
 Administration (NHTSA) and was awarded the Gold Top Safety Pick for its
 impressive performance with top ratings in frontal, side and rear impact
 crash tests by the Insurance Institute for Highway Safety (IIHS). Sedona
 combines great value with a high level of standard features and equipment,
 including class-leading horsepower, fold-in-the-floor third row seating and
 three separate climate zones. The first generation Sedona received
 Strategic Vision Total Value Awards in 2002 and 2004.
     With six standard airbags, the new Optima continues Kia's commitment to
 offering the highest level of standard safety features in all of its
 vehicles, and the sedan received a "Good" rating -- the highest possible --
 from the Insurance Institute for Highway Safety (IIHS) for the rear and
 frontal offset crash tests. Completely redesigned in 2006, Optima offers
 consumers a generous list of desirable features and a distinctive exterior
 design, blending modern and sporty styling cues for distinctive character
 both inside and out.
     Kia Motors America, the U.S. sales, marketing and service arm of Kia
 Motors Corp. in Seoul, South Korea, offers a full line-up of vehicles at
 more than 600 retailers nationwide. For more information and vehicle
 photography please visit

SOURCE Kia Motors America