NEW YORK, Aug. 11, 2015 /PRNewswire/ -- Kids Foot Locker Foundation and Boys & Girls Clubs of America (BGCA) announced today the continuation of their national partnership, which challenges Club kids and teens around the country to GO BIG by leading healthy and active lifestyles.
The partnership kicks off with the second annual "Add-A-Buck" back-to-school campaign in Kids Foot Locker stores around the country and on kidsfootlocker.com through Aug. 31. Customers will be encouraged to donate $1 at check-out, in-store and online, with proceeds benefiting BGCA. Each donor will receive a limited edition poster featuring Stephen Curry, the 2014-15 Kia NBA Most Valuable Player, sharing his morning workout routine.
"We are excited to continue our work with Boys & Girls Clubs of America again this year," said Stacy Cunningham, Executive Vice President of Marketing, Kids Foot Locker. "Kids Foot Locker is dedicated to improving the lives of our youth through promoting physical fitness, and inspiring kids to put 100 percent effort into any activity they take part in. Together with the Boys & Girls Clubs of America, we hope to build a future that encourages every child to lead a healthy lifestyle."
Kids Foot Locker Foundation will continue its six-week "Fitness Challenges" around the country, use digital and social channels, and in-store promotion to encourage children and their parents to participate in physical activities.
"Boys & Girls Clubs of America believes living an active and healthy lifestyle is critical for kids and teens to achieve a great future," said Jennifer Bateman, National Vice President of Program, Training and Youth Development with BGCA. "Thanks to Kids Foot Locker, we are furthering our goal of enabling Clubs and kids to make choices that set the stage for a lifetime of health, wellness and success."
ABOUT KIDS FOOT LOCKER:
Kids Foot Locker is a children's athletic retailer that offers an extensive selection of brand-name athletic footwear, apparel and accessories for children. Its stores feature an environment geared to appeal to both parents and children. Kids Foot Locker is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates more than 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay.com, SIX02.com, the Company is a leading provider of athletic footwear and apparel.
ABOUT BOYS & GIRLS CLUBS OF AMERICA: For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
SOURCE Foot Locker, Inc.