DALLAS, March 11 /PRNewswire/ -- Kleenex brand facial tissues today
announced the production of a 40-minute documentary entitled "let it out:
the movie" as part of its 2008 Olympic-themed platform and as an Official
Supplier to the 2008 U.S. Olympic Team. The documentary, a new foray into
branded entertainment for the Kleenex brand, will spotlight the "let it
out" moments in Olympic Games history best remembered by fans across the
U.S., Olympians and Olympic hopefuls and those that inspire them in their
own lives. The documentary will be filmed over the course of this spring
and summer and will culminate with a world premiere at USA House during the
Beijing 2008 Olympic Games in August.
The majority of Americans experience their favorite Olympic Games
moments surrounded by their families, with 60 percent of people watching
with their spouse and 40 percent with their children.(1) The Kleenex
brand's U.S. Olympic-themed platform will look to these families to recall
and share their emotions of these memories during the filming of "let it
out: the movie" -- truly employing the fans as the stars of the film.
"America is primed to 'let out' emotions in support of current and
legendary Olympic athletes and to share these emotions with others," said
Anya Schmidt, Kleenex brand manager. "With 'let it out: the movie', we are
providing the public the canvas to revel in these memories and emotions and
let them out. We are thrilled to embark on such a unique and exciting
journey with the help of Olympic Games fans from across the U.S. in honor
of the 2008 Games."
"let it out: the movie" is an extension of the Kleenex brand's let it
out marketing campaign launched in 2007, and encourages consumers across
the globe to release their emotions by offering the tools to let it out. As
the Olympic Games represent an emotional time full of personal and athletic
conquests, the Kleenex brand invites and encourages fans to sit on the blue
couch to discuss their favorite moments, from Michael Johnson's double gold
in the 1996 Atlanta Games to Michael Phelps' quest for greatness that
continues in the upcoming Olympic Games.
Julie Foudy, Olympian, soccer star and three-time medalist, will serve
as the program spokesperson and will travel to cities nationwide to share
her own "let it out" moments from her career in the Olympic Games.
"As a U.S. Olympian, I know the intense emotions that come from being a
part of such a monumental sporting event," said Foudy. "I am ecstatic to be
working with the Kleenex brand to create a documentary that will explore
the emotions associated with the Olympic Games and resulting in a film that
will allow everyone to share in those same emotions."
The documentary will be directed and produced by Lookalike Productions,
founded by twin sisters Lisa Lax and Nancy Stern. Lax and Stern have
participated in the production of six Olympic Games and have won a combined
16 Emmy Awards for their production of more than 500 athlete profiles and
short films, including their critically-acclaimed documentary, Emmanuel's
Gift. Lax and Stern will utilize a Good Listener -- broadcast journalist
Paul Hochman -- who will invite Olympic Games and U.S. Olympic Team fans
and current and hopeful Olympians to sit on the Kleenex brand's blue couch
and share their favorite stories and "let it out" Olympic Games memories.
The tour will commence in April and end in June and will travel to select
cities and U.S. Olympic Team Trials events. The Kleenex brand has been an
official supplier of facial tissue to the U.S. Olympic Team since 2002,
beginning with the Olympic Winter Games in Salt Lake City.
For more information and to share Olympic Games memories and stories,
consumers can visit www.letitout.com.
About Kleenex brand facial tissue
The world's first and America's best-selling facial tissue, the Kleenex
brand is recognized by families in more than 150 countries. Invented in
1924, Kleenex brand facial tissues were initially marketed as a sanitary
way to remove cold cream and makeup. Once advertising was shifted to
emphasize the product's use as a disposable handkerchief, however, sales
soared. Always the innovative leader, Kleenex brand facial tissue has met
the needs of consumers for more than 80 years with products that provide
the comforting, reassuring touch to make things better.
Kimberly-Clark and its well-known global brands are an indispensable
part of life for people in more than 150 countries. Every day, 1.3 billion
people- nearly a quarter of the world's population trust K-C brands and the
solutions they provide to enhance their health, hygiene and well-being.
With brands such as Kleenex and Scott, Kimberly-Clark holds the No. 1 or
No. 2 share position in more than 80 countries. To keep up with the latest
K-C news and to learn more about the company's 136-year history of
innovation, visit http://www.kimberly-clark.com.
(1) Source: Olympic Let It Out Survey, Taylor Knowledge Center, June 2007
Contact: Mari Martone
U.S. Olympic Committee